Features

Face to Face

Face to Face: Pomona has always been a place where relationships of every description are built, many of them to last a lifetime.

Jaureese Gaines ’16 and Maxine Solange Garcia ’16Jaureese Gaines ’16 and Maxine Solange Garcia ’16

As members of the 10-student Posse cohort that came to Pomona from Chicago high schools in 2012, Maxine and Jaureese say they feel more like brother and sister than mere friends.

“Simply put, when I use the word ‘Posse’ to describe my relationship with these nine amazing individuals, I’m actually describing my second family,” says Jaureese. “We’re not just a Posse; we are family. I love my four sisters and five brothers.”

As the group nears graduation, Maxine, a neuroscience major, is preparing for medical school, while Jaureese, a politics major with three summer internships in Washington, D.C., under his belt, is planning to return to Chicago to work on educational access. But they expect to stay close in the years ahead.

“We know we’ll all be invited to whatever engagement party, wedding, award ceremony or baby shower either one of us has,” Maxine says. “I also told Reese he’ll have to help me out during med school because of med school debt. Maybe I’ll move into his garage. But in all seriousness, I know that Reese, and all of Posse, will be there for me 20 years down the line, just like they were there for me these past four years.”

Stephen Glass ’57 and Sandra Dunkin Glass ’57Stephen Glass ’57 and Sandra Dunkin Glass ’57

Steve and Sandy Glass don’t recall how they met. “Pomona was much smaller when we were there—like 700 or 800 students—and everybody knew everybody,” Sandy says. “So it wasn’t a question of meeting.”

However, they do remember very clearly their first two dates, during their sophomore year. “I asked him out first, to the Associated Women’s Formal,” Sandy says with a laugh.

“That’s right,” Steve agrees. “She asked me out and we had a very nice time. Then I asked her out—took her to the Academy Awards.”

As it happened, Steve’s father, who was in the movie business, didn’t need his Oscar tickets that year. Steve and Sandy double-dated with another Pomona student, Frank Capra Jr. ’55, who was then dating a young starlet named Anna Maria Alberghetti.

“Is that classy or what?” Steve asks.

“I came from Oregon,” Sandy retorts, “so the Academy Awards didn’t mean that much to me.”

The couple graduated from Pomona at about 4 p.m., June 16, 1957, and they were married in Little Bridges, in a traditional Jewish ceremony, three hours later. “After all, the whole family was already there, so why waste it?” Steve says.

The secret of their 58 years together? “I like what she likes, and she likes what I like,” Steve explains. “We had a good education at Pomona, and we always have a lot to talk about.”

Neuroscience Professor Nicole Weekes and Vivian Carrillo ’16Neuroscience Professor Nicole Weekes and Vivian Carrillo ’16

“I met Nicole Weekes when I took Neuropsychology my sophomore year,” Vivian remembers. “She has this contagious excitement when she lectures that makes you interested in whatever she is talking about.”

Their relationship progressed from teacher-student to mentor-mentee when Vivian asked Nicole to be her thesis advisor. “I knew her work and was pulled in by her commitment to students,” Vivian explains. “One of the best things about her, and sort of an inside joke between us, is that when I get too ambitious about my work, she says, ‘Save that for your dissertation.’ And while it seems like a joking way to tell me to slow down, it’s reassuring. Hearing her say that reminds me that I can have a future in this field and that I am capable.”

For her part, Nicole says the benefits of mentoring flow both ways. “I love to see my students grow intellectually, personally, socially. It is such an honor for me to get to mentor them in any and all of these arenas. As so many people say about mentoring, I know that I get at least as much back from these relationships as my students do. So, how could I ever say no? It is one of the most important and fulfilling parts of my job. I am honored to watch students like Vivian just continue to rise.”

Viraj Singh ’19 and Jonathan Wilson ’19Viraj Singh ’19 and Jonathan Wilson ’19

Pomona puts a lot of work into pairing first-year roommates, but as we all know, it doesn’t always work out. Sometimes, however, the result is golden. Viraj values Jonathan’s fun-loving spontanaeity, and Jonathan appreciates Viraj’s sense of humor. “He’s a go-to funny guy in our hall,” Jonathan says, “and has been known to drop unexpected comments that make everyone in a room keel over in laughter.”

But it’s not just laughter. “In October, my best friend from high school passed away from neuroblastoma,” Jonathan says. “Viraj never pressured me into talking about it or made it about him, but was willing to listen when I wanted to talk. That’s the best I could have asked for in a friend.”

“When you are put in a room with someone else,” Viraj says, “it’s rewarding to be able to talk about anything and truly feel comfortable around him.” Before they go to bed at night, he says, they will often debrief, talking through the significant parts of the day. “It serves as a mini-therapy,” he says.

Ed Tessier ’91 and Professor Emeritus of Sociology Bob Herman ’51Ed Tessier ’91 and Professor Emeritus of Sociology Bob Herman ’51

Bob likes to say he learned more from students like Ed than they learned from him. Ed’s response: “He changed my life.”

An activist since his Pomona days, Ed uses his role as a city planner and developer to make neighborhoods more livable, downtowns livelier, the arts more visible and public places more accessible. “He’s taken the things I was teaching and used them,” Bob says.”He’s a practitioner. He’s doing things. I was just talking in front of a class.”

“We had lunch last week to debate this,” Ed says. “I didn’t know it at the time, but a lot of what Bob was preaching was actually very edgy in the field. When I went out as an activist and was quoting Jane Jacobs and siding with the new urbanists, the development community around here marked me as a real rabble-rousing radical. Now they’ve all changed their tune. This is the new orthodox. So Bob gave me a good 25-year head start on the rest of the field.”

Cesar Meza ’16 and Draper Center Director Maria TuckerCesar Meza ’16 and Draper Center Director Maria Tucker

Cesar was 14 years old when he first met Maria as a student in the Pomona College Academy for Youth Success (PAYS). “We were in the Wig lobby when I first introduced myself to her,” he recalls. “Before I could even finish saying my name she told me what city I was from and what high school I went to.”

Years later, when he was accepted as a Pomona College first-year, he already knew he wanted to work at the Draper Center. Since then, the Center—and Maria—have continued to play a huge role in his education. “I would not be the active student I am today without her guidance and support,” he says. “She has helped me navigate through difficult situations and given me the motivation to overcome any obstacles.”

For her part, Maria says the chance to mentor smart, caring students like Cesar is one of the biggest perks of the job. “For me, these relationships keep alive the notion that education transforms lives as well as communities,” she says.

Jamila Espinosa ’16 and Lucia Ruan ’16Jamila Espinosa ’16 and Lucia Ruan ’16

Jamila and Lucia met at Women’s Union during their first year, but their friendship didn’t really blossom until the following summer, when they began to exchange thoughts and experiences over Facebook, a habit they continue to this day.

“Lucia is one of the most thoughtful people I know.” Jamila says. “Whether it be finals week, or Christmas, or Valentine’s Day, or your birthday, you can count on some type of recognition from her. She is the master of planning surprise parties. She also knows where to find the funniest memes on the Internet, and I especially admire her fashion sense. In short, she is fabulous on the inside and out.”

Lucia describes Jamila as “a huge support in my life and someone I share almost everything with. Even this past weekend, I was feeling incredibly down, and she came into my room and kept me company, waiting for the moment I was ready to share what was bothering me and offering suggestions that push me in the right direction towards taking care of myself.”

Richard Bookwalter ’82 and Galen Leung ’82Richard Bookwalter ’82 and Galen Leung ’82

Richard and Galen recall meeting as first-year students who had been elected as members of the Freshman Dorm Council, representing Walker (Galen) and Oldenborg (Richard). Early in the second semester, the group threw a Survivors’ Party for students who had made it through the first half of the year, and afterwards, Richard says, “we were the only two who showed up on the cleaning committee.”

Over the next couple of years, they mostly went their separate ways—different dorms, different majors, different groups of friends. But after Galen returned from a junior year semester in Washington, D.C., and Richard returned from a semester abroad in Geneva, Switzerland, the two met again at a Gay Student Union meeting, and by the end of their senior year, the two knew they wanted to be together.

Three decades later, they’re still together, and on August 30, 2008, they were married.

“I think our relationship has lasted over 34 years because we are able to communicate with each other,” Galen says. “I love Richard because he’s the best—intelligent, feeling and concerned about the world, himself and others. His perspective and empathy help me relax and enjoy the moment and the world around me.”

Shadiah Sigala ’06 and Kaneisha Grayson ’06Shadiah Sigala ’06 and Kaneisha Grayson ’06

Shadiah and Kaneisha now live almost 2,000 miles apart, but at heart, they’re always closer. “Kaneisha is one of my life partners,” Shadiah says. “There are a handful of those people in my life—including my husband, mom and daughter—and Kaneisha makes it on the short list.”

The two met during a first-year seminar class, but it wasn’t until the following semester that they became close. During a trip to Washington, D.C., Kaneisha came up to Shadiah and said, with her usual directness, “You’re going to be my friend.”

“I thought, ‘Who is this bold, confident woman?’” Shadiah remembers. They soon discovered that they were much alike, though Shadiah thought of Kaneisha as “a more advanced version of me.” She adds: “Truthfully, she showed me all that I was capable of doing, simply by being herself.”

Now, Kaneisha says, the shoe is on the other foot as she learns from her friend’s experiences in life and work. “I love how Shadiah can tackle very difficult things,” she says, “planning a wedding, being married, working a demanding job, being a mom, even looking for a startup job during a brutal recession, while staying very positive and still engaging in self-care. Having a close friend go through many life events just a bit before you do—and report back the truth of how it’s simultaneously not as bad and way harder than others make it seem—is very encouraging and uplifting.”

Dan Stoebel ’00 and Biology Professor Daniel MartínezDan Stoebel ’00 and Biology Professor Daniel Martínez

Daniel Martínez joined the Pomona faculty in 1997, and Dan was one of his first student researchers. “His project was very hard,” Daniel recalls. “I can’t believe we did manual gene sequencing using radiation, but at the time, it was the only way.”

“What made Daniel unique was that he treated us like colleagues,” says Dan, who went on to follow in Daniel’s footsteps, earning his Ph.D. at the same institution, SUNY Stony Brook, and becoming a professor of biology at neighboring Harvey Mudd College.

“Daniel told us quite honestly that much of the material was not his field of expertise, and this turned out to be valuable. Daniel was not an authority, but rather modeled how those who know how to learn go about doing it. As he struggled with us to understand a poorly explained experiment, or a seemingly contradictory result, we got to watch a professional scientist in the process of intellectual exploration. In putting himself on the line for us, in making himself vulnerable to failure with us, Daniel was a role model for the type of learning that we all have to do after we graduate. I am profoundly grateful for his willingness to do so.”

Michelle Chan ’17 and Sophia Sun ’18Michelle Chan ’17 and Sophia Sun ’18

When Sophia was trying to decide between Pomona and two big universities, she introduced herself in a post on the Facebook page for each institution. The warm and welcoming response from Pomona students, including Michelle, convinced her that Pomona was where she belonged. “Even through Facebook,” she says, “I could tell that Michelle was incredibly warm, passionate, and curious—an initial impression that has been wholly confirmed by all my interactions with her.”

“We’re both perpetually awestruck with gratitude in our landing at Pomona,” Michelle says. “and we feed off each other’s energy in our passion for more. Sophia has taught me how to embrace life head-on and not waste a single opportunity to learn and reflect.”

Face Time

Face Time: How do we recognize and interpret the faces we see? Neuroscientist Richard Russell ’97 is breaking the code.

A collage of facesSpirits of Saturn was a fine, white powder that 17th-century women smoothed into their skin. Also known as Venetian ceruse, it hid smallpox scars, spots and blemishes, transforming faces into a fashionable pallor. It also slowly poisoned the wearer—it was made of powdered lead.

Over time, the powder caused teeth to rot, hairlines to recede and, in a particularly cruel twist of irony, the skin to shrivel and turn gray. Yet, for hundreds of years, European and Asian women dabbed lead on their faces. It’s not even the most unsavory preparation that women have used to whiten their skin. Ancient Roman women used crocodile dung; Japanese women preferred nightingale droppings.

Women have been powdering their cheeks, lining their eyes and rouging their lips for nearly all of recorded history. The story of makeup may begin even earlier—stores of red ochre found in Paleolithic caves suggest humans have been painting their skin for 100,000 years.

While ideals of beauty change over time and across cultures, some elements are nearly universal: fair, unblemished skin, ruby lips, alluring eyes. Psychologist Richard Russell ’97, who studies the biological underpinnings of beauty, believes he has figured out why.

Through a series of elegantly-designed experiments, Russell has proved that women’s faces have greater contrast than men’s. It’s as if Mother Nature applied an Instagram filter to the female face to make the eyes and mouth pop out from the rest of the features. And this contrast, Russell discovered, appears at puberty and ebbs at menopause, making it a marker of fertility.

In other words, Russell solved a riddle nearly as old as humanity. Why do women wear makeup? To look more feminine and more fertile. “There’s a lot of information we get from a face—age, health, sex, race, trustworthiness,” he says. “There are judgments that we make, even though we’re taught not to make them.”

Russell is not what you might picture when you think of a makeup scholar. The 40-year-old Gettysburg College professor is partial to plaid shirts and wire-rimmed glasses. He spends his free time hiking with his kids, not perusing the counters at Sephora. Even his wife, Carrie Russell, an attorney and novelist, doesn’t wear much makeup, Russell says. “Part of how I study this is I have an outsider’s viewpoint,” he says. “I don’t put that much work into my appearance.”

Russell’s interest in perception began during his undergrad days at Pomona, where he majored in neuroscience. Working on a student mural project sparked an interest in art, and Russell decided he wanted to study how the mind perceives beauty.

He received a doctorate in cognitive science from the Massachusetts Institute of Technology, then joined a post-doc program at Harvard. It was there that Russell made his first major contribution to the understanding of facial perception.

Russell was studying prosopagnosics, people who are exceptionally bad at recognizing faces (the term comes from the Greek words for “face” and “ignorance.” Prosopagnosics are unable to identify co-workers, friends, and, in the most extreme cases, their own spouses.

The neurologist Oliver Sacks wrote extensively about prosopagnosia, a condition with which he himself was afflicted. In an essay, he recounted being unable to recognize his own psychoanalyst when passing him in the lobby after a session. On another occasion, a woman he had been sharing a waiting room with informed him that she was his longtime assistant. She had been waiting to see if he could recognize her without prompting.

While some prosopagnosics, such as Sacks, apparently suffer from a hereditary condition, others lose the ability to recognize faces after an accident or illness. Scientists believe that a portion of the right side of the visual cortex, known as the fusiform face area, is primarily responsible for facial recognition.

As Russell studied people who had problems recognizing faces, he began to wonder if there were others who were exceptionally good at recognizing them. While researchers had traditionally thought facial recognition was a skill that people either possessed or lacked, Russell had a hunch that it was an ability that lay on a spectrum.

One of Russell’s subjects had told him of a friend who had an extraordinary talent for remembering faces. This young man recognized people he had glimpsed at a concert years ago. He had a mental library of extras from TV shows and movies. Russell devised a test to spot exceptional facial recognition ability. He administered it to his subject’s friend, and others, and discovered that there were indeed people who had an innate talent for identifying faces. In a 2009 paper, Russell announced the existence of such people and coined a term for them: super-recognizers.

Just as prosopagnosics often describe faking recognition to avoid embarrassment, super-recognizers admit to hiding their talents, Russell says. They learn, over time, that acquaintances can be creeped out when they say they remember passing them on the street years earlier.

Russell’s discovery has led him to question what other cognitive abilities exist on a spectrum.

“There’s an assumption in experimental psychology that we’re all the same,” he says. With the exception of personality and intelligence, most characteristics are assumed to be either-or. You have them, or you don’t. But if there is a spectrum for facial recognition, perhaps one exists for other abilities as well.

Harvard psychologist Nancy Etcoff, who also studies the biological basis of beauty, says Russell’s work challenges the field’s established notions. “He’ll take a known finding and make you think about it in a different way,” she says. Russell is a “creative, thoughtful and rigorous researcher,” whose research has inspired some of her own recent work, she says.

Richard Russell and a student at a computer

Richard Russell ’97 works with a student in his lab at Gettysburg College.

While many think of beauty as a subjective construct, Etcoff argues in her book, Survival of the Prettiest, that we are primed to find certain evolutionarily adaptive traits attractive.

Studies show that attractive faces meet certain criteria. They’re symmetrical. They’re youthful. They’re sexually dimorphic—males are manly and females are womanly. And, they’re—well—average.

The first three criteria aren’t really surprising; all signal fertility. But what does the fourth mean? When scientists blend together images of many faces, people find the composite much more attractive than any of the other faces. These “average” faces mimic our own mental images of the archetypal male and female face.

That female face, it’s important to mention, is lighter than the male face—women are, quite literally, the fairer sex. Regardless of ethnic group or skin color, women’s faces reflect 3 percent more light than their male counterparts. The contrast is most noticeable during young adulthood, and fades with age.

According to one hypothesis, women have paler skin during their fertile years so that they can more easily synthesize vitamin D3, which helps absorb the calcium a developing fetus needs.

To test his theory on facial contrast, Russell showed a series of male and female composite faces to subjects. He decreased the contrast for some of them. When subjects saw female faces with less contrast, they ranked them as less attractive. But the opposite was true for male faces—subjects thought the men grew more attractive when their eyes and lips stood out less.

For other photos, Russell increased the contrast between the eyes and lips and surrounding skin. Subjects said that this made the female faces more attractive, while the male faces became less so.

Russell then morphed together images of men and women, creating an androgynous face. Again, he tweaked the level of contrast. When subjects saw the androgynous face with a high level of contrast, they said it appeared to be a woman. But when they saw the same face with a low level of contrast, they said it appeared to be a man. Russell then conducted follow-up experiments that showed that reducing the level of contrast in a woman’s face made her look older.

So how does all of this relate to the cosmetics counter? Women use makeup to darken their eyelids and brows, to hide skin imperfections and to add color to their lips and cheeks. In other words, as Russell also demonstrated in a 2009 paper, makeup increases facial contrast. By making their eyes and lips pop, women make themselves look younger and more feminine, and, therefore, more attractive.

Etcoff made headlines a few years ago with a study that showed people perceive women wearing makeup as not only more attractive, but more competent and trustworthy. What we tend to think of as a “natural look,” is actually a face that has been subtly embellished with makeup.

“Women use makeup similarly across time and cultures,” Russell says. “I’m trying to marry the knowledge of perceptions of human attractiveness with what people have been doing for thousands of years to enhance their faces. We could learn a lot about makeup by applying this psychological research.” Chanel, the century-old French cosmetics company, seems to think so too, since it’s currently funding some of Russell’s research.

In the future, Russell is interested in delving into other aspects of appearance. After all, people have been styling their hair and covering their bodies for at least as long as they have been painting their skin. What do we reveal—and hide—about our evolutionary fitness through clothing and hair?

“Some people think a core aspect of what makes us human is altering our appearance,” Russell says.

Famous

Famous: Behind the lens with celebrity photographer Michael Larsen ’89
Eddie Murphy posing in 3 images

Eddie Murphy (times three)

If the surreality of being on a plane with Elizabeth Taylor en route to Paris for the Cannes Film Festival and then being whisked away in a limo with her upon landing isn’t memorable enough, picture this: Elizabeth Taylor making the limo driver pull over on the tarmac so she could let her little Maltese out to do its business. This is a celebrity photographer’s eye view—and one moment you really wish you had on film, according to Michael Larsen ’89.

But Larsen has snapped a million other moments and more photos of famous faces than you can count. Name a Hollywood star and he’s probably captured them on his camera. Brad Pitt. Halle Berry. Clint Eastwood. Cate Blanchett. Since 1997, the celebrity portraiture and lifestyle photography of husband and wife team Larsen and Tracy Talbert—they met in high school when he was the yearbook photographer and she was the school newspaper photographer—have appeared worldwide in magazines like People, Esquire, InStyle, Playboy, Entertainment Weekly, and for commercial clients like NBC, Fox, Bravo and Warner Brothers.

Michael Douglas portrait

Michael Douglas

Keira Knightley portrait

Keira Knightley

Larsen’s childhood dream was to be a filmmaker—he adored “Star Wars”—and he learned the principles of filmmaking through still photography. He was 14 when he got his first camera, an Olympus OM1 35mm, and he went on to work as a photographer for the yearbook throughout high school and The Student Life while at Pomona. He was never without his camera and was always in the darkroom, he says. “It was a constant, daily practice for me.”

After graduation he set out on his pursuit of a film career but realized after a grueling two years that this wasn’t what he wanted to do after all, he says.

Tom Hanks portrait

Tom Hanks

“I looked around at the career paths of the crew and camera people and it looked pretty depressing in terms of their personal lives,” he says, thanks to long brutal hours that he saw taxed families.

A photography workshop Larsen attended in upstate New York led to a conversation, which led to an invitation, which led to a pivot. He talked to Douglas Kirkland, one of the first modern celebrity portrait photographers, who told him about the role of photo assistants. Larsen remembers thinking, “Wait a minute, what is that? That’s a job?”

Kirkland invited him to a shoot with Matt Groening, creator of “The Simpsons,” and Larsen, after seeing how professional celebrity shoots happen, was hooked and decided then this was the path for him. “I was just completely taken. It was kind of like filmmaking in that you’re building sets and creating worlds, but you’re doing it in a five-hour period, instead of months and days,” says Larsen.

Tilda Swinton

Tilda Swinton

His first gig was a teddy bears shoot for a toy catalog but over the course of seven years his experience expanded to assisting the biggest names in the field like Annie Leibovitz, Nigel Parry, Kirkland and Firooz Zahedi (Larsen helped him with the now iconic movie poster for “Pulp Fiction”).

Larsen says Leibovitz influenced him greatly with the artistic style she would bring to her shoots: whether putting Demi Moore in body paint, dumping Whoopi Goldberg in a tub of milk, or asking John Lennon to be naked and hug Yoko Ono on the floor. (To this day Larsen wonders about Lennon and Ono’s initial reactions to that request.)

Larsen and Talbert have spent two decades building that kind of creative trust with celebrities and, now more than in bygone eras, also with stars’ publicists, who do the initial vetting and then often give the final yay or nay. From his very first shoot Larsen says he realized that celebrity photography isn’t just about taking a nice picture; it’s about psychology and politics as well.

Matthew McConaughey

Matthew McConaughey

Jane Lynch

Jane Lynch

As soon as a subject arrives on set, the face is the first place his eyes go. Lighting changes are made accordingly and wardrobes are assessed based on body types.

“Celebrities are actually very vulnerable at this point,” says Larsen. “A bad photographer or a magazine with an agenda could make them look bad intentionally if they wanted. We made a decision a long time ago that we were in the business for the long run, and so it’s incredibly important that we treat our subjects with respect and not violate the trust they put in us.”

Ben Affleck

Ben Affleck

(“Every once in awhile you get a subject who is so stunningly beautiful they look great no matter what. Halle Berry was one of those,” he says.)

If all goes well there is that magic click, when the shutter release button meets “a moment, a pose, the light, where you think to yourself, ‘That’s it!’ Anything you get after that is just gravy,” he explains.

Ray Charles

Ray Charles

But often, he says, you don’t see the magic until after the fact. “Sometimes during the shoot I think, ‘Wow, this person is really a dud, nothing going on at all,’ and then you start looking through the pictures and realize they were doing something very subtle and intense and they actually gave you a gift,” he says. “That’s the fun of photography: discovering what you really captured later, after all the rigmarole of the shoot has passed and you’re just sitting with the images in front of you. Sometimes that same discovery can come years later when you’re looking back through the shoots.”

And then there are the shoots that go awry. They had 10 minutes with Jodie Foster when Larsen realized he had accidentally shot in multiple exposure and all the photos were on one frame. He threw his back out completely on a shoot with Goldie Hawn and Susan Sarandon and was unable to stand, so Talbert put the camera on a tripod, focused, and Larsen just pushed the button. Both times they still got the money shot.

Hugh Jackman portrait

Hugh Jackman

Feature3_0016

Cameron Diaz

Then of course, there are the difficult, er, quirky celebrities. The hardest session he recalls was with Christopher Walken. “As we were shooting, if we wanted him to look at the camera, we had to say ‘look.’ I said ‘look.’ He’d look at the camera for one frame, and then look away. He insisted that we say ‘look’ for every frame that we wanted him to look at the camera. Eventually, we got into a rhythm, but it threw me off at first.”

LeBron James

LeBron James

The smoothest shoot? Brad Pitt. “I had worked with him back in the early ’90s on a movie called Cool World. He hadn’t quite exploded yet and liked to hang out with the crew instead of hiding in his RV like the other big actors. When we did the shoot, he was the same laid-back guy. No fuss. But when he left the studio after our shoot, his car got attacked by paparazzi as it was pulling away. It was hard to watch that. We had a lot of sympathy for him and the price he pays for fame.”

Tracy Talbert and MIchael Larsen

Tracy Talbert and MIchael Larsen (photo by Luke & Ada Larsen)

Celebrities are just normal people who happen to have really interesting jobs, says Larsen. And they make his work interesting as well. “We’re very lucky to be able to get to spend some time with these folks and get a glimpse into their world, which is creative and at the leading edge of our culture. I think that’s the most rewarding part: a front row seat to American culture —the transcendent and the infamous, but distinctly American. It’s a privilege,” he says.

“The fact that I get paid to do this makes me feel very grateful and a little guilty.”

(Photos Copyright Larsen&Talbert)

Jumping the Shark

Justin Fenchel with a BeatBox cocktail box

Photo by Michael Larsen ’89 and Tracy Talbert

How do you look a man in the eye and ask him for a million dollars on national television?

“You have to just go for it and not think about it,” Justin Fenchel ’06 says. “As soon as anyone in the room senses weakness, you’re doomed.”

It was June of 2014, and Fenchel was talking shop with Mark Cuban, owner of the Dallas Mavericks and one of the judges on the ABC reality show “Shark Tank.” Cuban had just bid $600,000 to buy a third of Fenchel’s company, and eight million TV viewers were waiting for an answer.

Running the numbers in his head, the Pomona economics major was hesitant to say yes. His team had agreed beforehand that they wouldn’t give up more than 20 percent of the business unless they received a particularly hefty bid.

The room was suddenly eerily quiet. The show’s dramatic background music wouldn’t be added for several more months, and the bright studio lights were making Fenchel feel like he was about to black out. (Looking at the transcript afterwards, he says, “I don’t remember half of the comments I appear to have made.”)

One thing he did recall saying, though, was his reply to Cuban: “Would you do a million?”

Cuban paused a beat.

“Sure.”

With those four letters, Fenchel’s life changed in a very big way.

BeatBox Beverages, his line of wine-based cocktails that come in blindingly bright 5-liter boxes, had just been valued at three million dollars, and was about to experience the unique joy that is “the Shark Tank effect.”

After not being stocked in a single store 18 months earlier, BeatBox soon expanded to nearly 900 locations in 13 states, all while grabbing celebrity endorsements and positioning itself to take on the biggest players in the wine world.

Reflecting on BeatBox’s rapid rise, Fenchel shakes his head and grins sheepishly.

“To think,” he says. “It all basically started with a game of ‘slap-the-bag.’”

Boxed-Wine Beginnings

Like Facebook and Napster before it, the origin story for BeatBox quite literally begins in a dorm room.

One of Fenchel’s fondest Pomona memories was living in the North Campus trailers and hosting “boxed-wine Tuesdays,” where his roommates would buy a case of Franzia wine and invite friends over to watch movies. His Pomona years coincided nicely with the rise of “slap-the-bag,” a drinking tradition that involves removing a bag of wine from its box, slapping the side of the bag, and taking a swig right from the nozzle.

Fenchel enjoyed the communal nature of “slap-the-bag,” and found Franzia convenient, affordable—and completely boring.

“The only reason I bought it was because there wasn’t a more appealing option,” he says. “It made me wonder if I could take the idea of a boxed wine, and recreate it so people my age would actually be excited to bring it to a party.”

After college he and his childhood friend Brad Schultz collaborated on a few iPhone apps, while still kicking around drink ideas.

In 2011 they dreamt up “Wine-ergy,” a caffeinated beverage coming in flavors like “Call-A-Cab” and “ZinFUNdel”; they promptly nixed the concept after the caffeine-infused Four Loko courted controversy on college campuses. A few months later they mulled over a vodka-based drink, before learning that regulations on spirits would limit their “party in a box” to a decidedly un-party-like 12 servings.

What finally kick-started BeatBox was, of all things, a glass of OJ. Specifically, Fenchel stumbled across a special wine made of oranges that drinks more like a spirit and pairs deliciously with fruit juice. By 2012 he had built a team of co-founders and developed flavors that were directly inspired by his days making Crystal Light and vodka mixers at Pomona.

On a bootstrap budget, Fenchel’s team crowd-sourced a logo and package design. To focus-group their product, they would plaster BeatBox stickers onto cardboard boxes, put test batches into empty wine-bags (“Thanks, Franzia!”), and walk around local events giving out free samples.

“We’d go to festivals and ask for brutally honest feedback on which flavors tasted best,” Fenchel recalls. “We knew we were onto something when people were literally throwing 20 dollar bills at us and asking where they could buy it.”

BeatBox’s first production run was just in time for the South by Southwest (SXSW) music festival in March of 2013. Slowly but steadily, the company grew—from 20 cases a month, to 50, to 100, with Fenchel and his three colleagues still packaging and pressing every box.

“By 2014 we had increased our distribution 800 percent, but realized that we were still spending all our time in the warehouse and none of it expanding,” he says. “We needed money.”

Getting in the Tank

Justin Fenchel and his Beatbox partners on the stage on SharkTank

Justin Fenchel ’06 and his Beatbox partners on ABC’s SharkTank

Customers had been constantly telling Fenchel that his company seemed ripe for “Shark Tank.” When producers announced an open casting call at SXSW 2014, he stood in line for two hours to give his 30-second pitch. Three months later, BeatBox was one of 108 teams to be selected for the show, out of 70,000 annual submissions. (“You’d have a better chance getting into Harvard, or even Pomona,” Fenchel says.)

The team feverishly prepared in the ensuing weeks, painstakingly researching the show’s five judges and enlisting business faculty from the University of Texas to serve as “mock sharks.” They learned about the sharks’ every move—what they invested in, what they looked for in companies, and even what they ate for breakfast each morning.

“We acted like it was the biggest job interview of our life,” Fenchel says. “Which it was.”

The work paid off: in the months after BeatBox’s episode aired in October 2014, sales doubled and the team expanded from 150 stores to nearly 900. In 2015 they hit a million dollars in sales and rung up endorsements from the likes of electronic musician Skrillex and rapper Waka Flocka Flame, who enthusiastically describes the Blue Razzberry flavor as his “Turnt Up Juice.”

“Shark Tank” also impacted BeatBox in more intangible ways. “It certainly helps when your email to Walmart’s Texas distribution team includes a CC to the most powerful businessman in the state,” says Fenchel, who connects with Cuban at least once a week via email or text. “People who wouldn’t return our calls before were taking meetings with us now.”

As Fenchel zips around the country hobnobbing with potential distributors and investors, one of the most common questions he gets is a simple one: why boxed wine?

As any casual oenophile knows, boxed wine has what Fenchel generously describes as a “perception problem.” The practice of putting wine in boxes first emerged in Australia in the mid-60s, and the cheapness of the approach made it attractive to low-end jug-wine sellers in America.

While companies targeting upscale customers may view the box as a barrier, BeatBox treats it as a key differentiator and marketing tool for millennials who are more interested in having fun than seeming sophisticated.

The box also helps the bottom line, since boxed wine is cheaper to produce, longer-lasting, more convenient and more environmentally-friendly than traditional methods. BeatBox’s sales last year translated to a savings of 530,000 wine bottles that weren’t being produced or trashed.

Justin Fenchel and his partners meeting at a table with Mark Cuban

Justin Fenchel ’06 and his
partners meet with investor
Mark Cuban.

Moving forward, Fenchel’s five-year plan is simple: “More stores, lower costs.” He’s hoping to get big-chain authorizations from the likes of Publix and Kroger, and hopes to soon stock single-serving sizes so that they can sell it at bars and convenience stores.

He also has built a network of more than 250 “brand ambassadors” who organize promotional events and happy hours around the country. It’s all part of his loftier goal to grow BeatBox into a global company on par with Red Bull, with sponsored concerts and sports competitions.

“If anyone can turn BeatBox into a lifestyle brand, it’s the guy who’s embodying that lifestyle,” says Schultz. “The fun-loving, outgoing, celebratory spirit of BeatBox—that’s more or less a direct reflection of Justin and who he is as a person.”

Before I Die

Before I Die: For end-of-life crusader Peggy Arnold ’65, thinking about death is just another way of thinking about life.

GoWish cardsMost of the people gathered around the card tables at the Senior Center in Longmont, Colo., this morning seem to be my age or older—in their 60s or 70s. They sit three or four to a table and peek at their cards, as I do at mine.

Unlike most card games, GoWish gives each player a full deck—cards bearing no diamonds or spades, no aces or deuces. Just words. Words like: “To be mentally aware.” And “Not to be connected to machines.” And “To be at peace with God.”

The object here isn’t winning—it’s understanding. By organizing our cards into numbered priorities, we’re all seeking to come to grips with the nitty-gritty of our own mortality—that is, to decide how we would prefer to die.

As I shuffle through my cards and grapple with my own priorities (Do I want to be free from pain more than I want the chance to see my close friends one last time? Should I rank having my financial affairs in order above having a doctor I trust?), my host, Peggy Arnold ’65 wanders from table to table, asking probing questions and offering nuggets of information about the world of modern death. Just starting the process of talking about the subject, she says, is therapeutic—taking us back to a day when death was a visible part of life.

“Death in our culture has become a medical event, not a personal experience,” she says. “It used to be that children would run in and out of the parlor when the body was lying there. Or people grew up on farms, where life and death were always present.” Modern death, she says, is often hidden away behind hospital curtains, and most people have no clue what awaits them there.

At my table, one person picks as her top priority “To be free from anxiety.” Another chooses “To have an advocate who knows my values and priorities.” I settle on “To have my family with me.”

In each case, it soon becomes clear that there are personal    experiences behind the choice. The person who wants to be free from anxiety explains that her mother spent weeks before her death in a terrible state of fear. The person who hopes for an advocate worries about having no one she can trust. It only occurs to me afterward that my own choice might have something to do with the fact that both my parents died suddenly, without a chance to say goodbye.

“What’s really interesting about that game,” Arnold says, “is what happens when people have a discussion about why they chose what they chose. Really, it’s a values clarification game.”

Taking Back Dying

For Arnold, the program coordinator for Longmont United Hospital’s AgeWell program, this game, and the reflections and conversations it prompts, are also part of a larger movement—a grass-roots crusade that has been spreading across the country for the past few years. The goal: to reclaim death from the medical establishment and empower people to make choices about how they wish to spend their final days.

“To me, what’s exciting is that people are starting to take back their own death and dying process,” she says. “Look at everything that goes on around birth—all the joy and the care, the respect and the dignity that goes on. But on the other end of the conveyor belt, this hasn’t been happening.”

Today, medical technology can prolong life almost indefinitely, but as Arnold points out, in too many cases that has simply prolonged suffering and turned the end of life into a horror show. “Most people—there are always exceptions, but most people—are not going to want to go out of this life hooked to beeping machines, with tubes everywhere,” she says.

Like the Advanced Directives class she teaches at the Senior Center, this game of GoWish is intended to help participants think clearly about their options while there’s still time. Arnold likes to quote Pulitzer Prize-winning journalist Ellen Goodman, the founder of The Conversation Project, who said: “It’s always too soon, until it’s too late.”

Since 2010, The Conversation Project has been focusing on encouraging people to have a conversation with their loved ones about their end-of-life wishes. That, however, is only one of the visible prongs of this burgeoning movement. Another is the Death Cafés, which sprang up in the United Kingdom, also in 2010, and have now spread across the United States, offering people a forum for freewheeling discussions of death and dying over cookies or a slice of cake. Then there’s the Green Burial movement, which seeks to reclaim the long-lost right of natural burial, without embalming or caskets or concrete vaults to inhibit the natural recycling process. And at the heart of it all, there’s an increasing number of activist physicians like Dr. Angelo Volandes, author of The Conversation, and Dr. Atul Gawande, author of Being Mortal, who are seeking to change the ethos of end-of-life care by pulling back the curtain on hospital death and challenging both their fellow doctors and the public to look at the subject differently.

Peggy Arnold writing her wish

Peggy Arnold ’65 adds her wish to the “Before I Die” Wall at the Art Museum of the University of Colorado, Boulder.

In the area around Longmont and Boulder, Arnold is at the center of a small but determined community of end-of-life reformers whom she dubs, with affection and “M*A*S*H”-style humor, “the Deathies.” There’s Kim Mooney, an experienced end-of-life counselor and certified thanatologist (death scholar) who recently started her own company, called Practically Dying. There’s Bart Windrum, who, following the disastrous hospital experiences of his two dying parents, was moved to write Notes from the Waiting Room, a guide book for families of the terminally ill. There’s retired emergency room physician Jean Abbott, who is urging her fellow doctors to get over their squeamishness about removing patients from life-prolonging equipment when the outcome is no longer in doubt.

What the Deathies all have in common is that they’re passionate about returning control over the end of life to the dying and their families.

One Death

For her part, Arnold says death has always seemed an integral part of her life. Her mother’s father died two months before she was born, and she suspects that her mother’s grief may have affected her in the womb. One of her first playgrounds in her hometown of Oberlin, Ohio, was a cemetery where she played among the tombstones of runaway slaves. Then there was her grandfather’s suicide by walking in front of a train here in Claremont. “I could go on and on with all these experiences of death,” she says. “So it’s really no surprise that it’s been a theme for me. Maybe not THE theme, but it’s definitely been part of the story.”

Having worked as a hospice volunteer before taking her current job 15 years ago, she says the part of her work that relates to “the death trade” just evolved naturally. “You could call it ‘unbidden,’” she says. “It just appeared, and I was the one who was asked to do it.”

First she was designated as the hospital representative to a short-lived organization called the Front Range End of Life, which focused on creating resources for the terminally ill. Then the hospital decided to do a video about planning for the end of life, and guess who got the job? Then they needed someone to teach a class on advanced directives… “It’s like the underground of aspen groves,” she says. “Their root systems go on for acres and keep shooting up new stems. The time for this had come, and I happened to be in the middle of the grove.”

Then, five years ago, her focus on death and dying took a turn for the personal. An old friend, Mogens Baungaard Thomsen—a Danish exchange student in her high school who had become a vascular surgeon in Sweden—revealed that he was living with a death sentence—kidney cancer that had metastasized to his lungs.

“We just started Skyping a lot and had the most fascinating conversations,” Arnold says. “At some point, I said, ‘Mo, I’d love to record what you’re saying. I think it is so wise.’ He was a physician. He was a widower. Now he was facing his own end.”

So they made a video together about his experience of dying. “He talked about all the adventures he’d had in his life, like being with headhunters in New Guinea, and how everything he did was just a new adventure,” she says. “Sometimes it was scary, but he knew that was part of who he was. He loved all those adventures. And so, he was looking at death as the next adventure.”

Peggy Arnold writes at her desk with a photo of Mogens Thomsen and his granddaughter

Peggy Arnold ’65 at her desk with a photo of Mogens Thomsen and his granddaughter.

At the time, Thomsen didn’t expect to live long enough to see his new grandchild, but he outlived his own prognosis. “There’s a picture of them together,” Arnold says, pointing to a photo pinned above her desk of Thomsen holding his granddaughter. “And he actually lived almost two years longer.”

During that time, they made two more videos together. The first, prompted by Thomsen’s terrible experiences with the Swedish healthcare system, is aimed at his fellow doctors, giving them heart-felt advice on how to relate to people who are dying.

The second, made shortly before his death, is less philosophical, more practical and more emotionally raw—what he wants for his last meal (a cheeseburger or maybe fish and chips); what music he would like to hear on his deathbed (a piece by Felix Mendelssohn Bartholdy that he listened to with his wife while she was dying); what he wants on his epitaph (“I don’t want one”).

The exchanges between Thomsen and Arnold sound at times like an interview, at times like old friends chatting, at times like therapy. “Although I’ve seen so many people die, I still don’t know what goes on at the end,” Thomsen reflects at one point. “As long as I’m aware of what’s going on, I would probably want to cling to my relatives and have them with me, but that’s a very egoistic way of thinking. I don’t think it’s a pleasure for them to see me die.”

“You could ask,” Arnold gently suggests. “It may not be a pleasure, but it may be important.”

“You’re right,” Thomsen says. “I hadn’t even thought of asking. Thank you.”

Four months later, when Thomsen finally reached what he called his “expiration date,” both of his sons were at his side.

“As it turned out, he had a medical emergency, went to the hospital, and though he would never have wanted to die there, that’s exactly what happened,” Arnold recalls. “And it was probably the best thing, as it turned out, because a really good friend who was a doctor was able to be there to make sure everything was going to happen the way Mo would want it. And it meant that his two sons could actually be there.”

It’s About Life

In the end, Arnold says, her experience with Thomsen taught her something important—not about death, but about life.

“What we learned from him is that, first of all, we do need to be looking at death face to face. No one should tell anybody else how to do this, but I think there’s a lot to gain from looking at it—not just at the end, but in relation to the end. What is life about? What is today about? Tomorrow isn’t here yet, so what do I want my life to be about today? That, to me, is the goal of doing this work.”

In the end, as much as we may avoid the subject, we all have our own expiration dates—we just don’t know what they are yet. Arnold sometimes wonders how she would respond to a terminal diagnosis herself. Would her work still have meaning? Would she find joy in little things, as her friend Mo did at the end?

In the meantime, she continues to teach her classes and organize events and counsel seniors who come to her for advice. And she continues to let her involvement with death inform her thinking about life.

“Advanced directives are just documents,” she says. “The medical people need them. But what’s interesting to me is the thought that has to go into them. So that means people have to look at what their values are, what their beliefs are, what their goals in life are, what quality of life means to them, all of these things. If they’re really thinking about it and taking it seriously, they’ve got to look death in the face and figure out what their relationship is to it. And that means, ‘What’s your relationship to life?’”

Joe’s Big Idea

Joe’s Big Idea: Long-time NPR science correspondent Joe Palca ’74 had an idea —A big idea. what if he stopped trying to identify the important science stories and focused exclusively on the interesting ones?

Joe Palca at the radio microphoneJoe Palca’s cubicle in NPR’s Washington, D.C., headquarters is strewn with bicycle gear from his daily commute, assorted piles of books about science, and random objects: a can of mackerel, a leaf-shaped bottle of maple syrup. From this cluttered perch, the longtime science correspondent has the power to shape what becomes news. If Joe Palca ’74 decides a story is worth putting on the air, roughly a million listeners hear it. And if he misses a story, well, some of those listeners may never hear about it.

In 1996, Science magazine published a study on a novel approach to treating cancer. Immunologist James Allison and his co-authors reported that they had successfully treated malignant tumors in mice by blocking molecules on immune system cells that act as a brake on immune response. Palca didn’t cover the study. “Nobody covered that paper,” he shrugs. “Everybody has cured cancer in mice.”

Two decades later, Allison’s immunotherapy methods have led to the first effective treatment for advanced melanoma. Patients used to die in less than a year; with treatment based on Allison’s research, some now live more than a decade. Allison has won dozens of prestigious awards for this work in recent years, including the Louisa Gross Horwitz Prize, often a precursor to the Nobel.

Someone, it seems, ought to have reported on that initial study. “If news is to tell you about the things that are important,” Palca says, “that’s the paper I should have been telling you about.” But out of all the promising studies published that week, Palca could not have known which one would make history. Reporters rarely do. “None of us in science journalism is smart enough to know which are the really important papers,” he says. “No one is.”

Nevertheless, the media generally presents scientific findings as if they were breaking news. As a result, Palca says, studies that will later prove inconsequential get the limelight, sometimes simply because they lend themselves to sexy headlines. Meanwhile, reporters inadvertently ignore research that, in hindsight, they ought to have covered (like that 1996 immunotherapy study). So a few years ago, after two decades as an NPR science correspondent, Palca had an idea. A big idea. What if he stopped trying to identify the important science stories and focused exclusively on the interesting ones?

Three years later, Joe’s Big Idea is going strong. The series tells the stories behind innovations: what drives scientists and inventors, how they come up with their ideas, and how they implement them (or try to). Palca has produced pieces on soccer-playing robots, ant traffic patterns, and a phone app that checks photos for eye disease. He’s followed efforts to end dengue fever, the search for life on Mars and the passionate quest for the perfect toothbrush. He hopes that by focusing on what’s intriguing about the scientific process, listeners will come to share his fascination. As he recently told an audience, “I want people to know there’s a joy and a delight and a beauty in science.”

The key to conveying that beauty is often the researcher. “You can’t tell a really moving story about a nanoparticle,” Palca says. “But the person studying the nanoparticle can be pretty interesting.”

Pediatric oncologist James Olson is a case in point. Olson developed a paint that makes brain tumors glow, helping surgeons to locate and remove them. While the story of the paint itself is fascinating—it’s derived from scorpion venom—the profile of the man behind it got the most emotional response of Palca’s career. It turns out Olson is a practicing physician. This is what drives his tumor research: He’s tired of telling parents their children are going to die. He’s “sick of seeing the devastation on people’s faces,” Palca says in the piece, “sick of feeling helpless.” Yet Olson has the rare ability to cast a child’s cancer prognosis in a bearable light. One parent tells him her 7-year-old’s death to cancer “was as beautiful as her birth” because he helped the family see it that way. Here’s a man who is not only trying to cure pediatric brain cancer; he’s helping parents part with children who’ve succumbed to it. A hundred listeners left grateful comments about the story online. “I had colleagues coming up and hugging me, telling me they were sitting there sobbing,” Palca says. ”And I understand it because it still makes me tear up.”

Joe Palca standing at his cubicleOf course, not all subjects have such inherent drama. Still, Palca says, scientists are not the cold-blooded, calculating creatures they are often presumed to be. “I’m sick of the caricature, of the white lab coat. The lab coat says ‘I’m an expert, not a person.’”

Palca’s irritation on this subject is personal. An animated guy with a mischievous streak and a penchant for tangents, he is himself a trained scientist. He has a PhD in psychology from the University of California at Santa Cruz, where he studied human sleep physiology. Remember Jim Allison, the immunologist? Palca worked for him as a lab technician, his first full-time job out of Pomona College. (He also happens to be married to a molecular biologist, a deputy director at the National Institutes of Health.) Palca decamped for journalism immediately after earning his degree. Research was tedious to him. “You have to have a long attention span to be a scientist,” he says.

Palca’s attention span may not have served for years of lab work, but he has covered some impressively arcane research as a reporter. A giant hand-painted bowl in his office is proof. He received the bowl for delivering the 24th annual Ullyot Public Affairs Lecture to the Chemical Heritage Foundation. It was titled “Covering Complex Science, or How I Explained a Frank-Kasper Phase in Sphere-Forming Block Copolymer Melts to a Radio Audience.” Palca really did produce a story on a study by that name. In fact, he chose it precisely because it was so daunting. “I said I’m going to pick the most obscure thing I can find and do a thoughtful, serious story about it just to prove I can,” Palca says. (One charming detail from the piece: the researchers used marshmallows and coffee stirrers to model the molecules they studied.)

Palca claims no research is too obscure to make for an engaging story. He travels around the country giving lectures to scientists about how to couch their research in compelling terms. The trick, he says, is knowing what to leave out. Sometimes it’s the very detail the researcher is most fixated upon. Scientists tend to focus on what is new in their fields, he says, a habit that only perpetuates the media’s tendency to do the same. “A lot of the time scientists think that the ‘news’ is the new thing, which of course it is,” Palca says. “But in fact, the new thing may be pretty tedious.”

Take adaptive optics. This technology has been used in astronomical telescopes for several decades. It unblurs the blurring caused by the atmosphere. “So if you say you want to do a story about adaptive optics, well, the scientist will tell you about how they’ve tuned the laser and how the signal’s getting better and the interferometry,” Palca says. “And you say, ‘Wait a minute! You can do that? You can unblur the atmosphere?’ That’s where scientists get lost. They know about adaptive optics. It doesn’t occur to them that nobody else does.”

That’s because it’s easy to get lost in the details as a researcher, Palca says. The work can be monotonous. Palca recalls reporting on the successful cloning of Dolly the sheep in the mid-1990s, an event that spawned headlines the world over. Scientific findings too often overshadow the work it took to get to them, Palca says. So his reporting focused on the tremendous effort it took to clone just one sheep. Palca did. “It took months of failure, months and months and months of boring, tedious, awful, discouraging failure to get one successful birth,” he says.

By interesting the public in the fits and starts that characterize scientific research and the personal drive that keeps researchers forging ahead, Palca hopes to convey a truer picture of how science really works. He says that the alternative, focusing on dazzling findings and reporting them as breaking news, gives the public the wrong idea. “I think it contributes to a sense of science lurching from breakthrough to breakthrough,” rather than as a continuum with incremental steps along the way, he says. It may also engender mistrust. “I wonder if the need to do more and more and more big science stories, the really exciting stories, has set science up for a fall,” Palca says. “Water on Mars? Wait a minute, I thought you figured that out already. Why are we still hearing about it?”

In the end, Palca hopes his own enthusiasm for science, and that of the people he talks to, is contagious. “The passion that people have and the desire to make a difference, it’s fun to listen to that,” he says. As he told an audience recently: “Not every study is going to lead to Teflon or Tang, but we’re going to learn something about the natural world. That’s got to be worth something in our culture.”

Discovery Cubed

Discovery Cubed: What if a science museum could be a catalyst for change, both for kids and for a community? for Kafi Blumenfield ’93, that question became a quest.
Kafi Blumenfield

Photos by Carrie Rosema

The stretch of Foothill Boulevard near the corner of Osborne Street in the northeast San Fernando Valley has been infamous for nearly 25 years. It was there in 1991 that Rodney King was brutally beaten by Los Angeles Police officers after a high-speed chase that ended with the unemployed 25-year-old parolee being kicked, tasered and battered with batons, all captured on videotape by a nearby resident. One year later, the officers’ acquittal sparked the 1992 Los Angeles riots that left 53 dead, 2,300 injured and caused $1 billion in property damage.

Today near that spot, children roam the striking, angular modern building that houses the new Discovery Cube Los Angeles, a hands-on museum aimed at teaching young people about science, technology, engineering and math, often referred to by the acronym ‘STEM.’

Inside, Kafi Blumenfield ’93, executive director of the year-old museum, kneels to join a small child sweeping his hands through the sand of an interactive exhibit that displays the resulting changes in topography on a digital map.

To Blumenfield, this is about more than science. She sees the museum as a catalyst for change in the community, a way to build a better Los Angeles by starting near the place known for the traffic stop that changed the history of a city.

“We are in a neighborhood that is full of kids with potential but lacking in resources,” Blumenfield says. “So many of our kids go jobless. They’re strong, eager, talented kids, but they’re jobless. Overlay that with the fact that we have a gap in our pipeline of young people who are ready and willing and able to enter the STEM jobs. So this is a natural fit. If we can provide these kids with additional educational support to encourage them to enter these types of jobs, it will not only make their lives and their households better, but this whole region better.”

Running a children’s science museum might seem an unlikely role for a vibrant, well-connected civic leader whose first job after majoring in politics at Pomona was as a White House intern. (She served in the Clinton Administration two years before the most famous intern in history arrived in Washington.) After earning a law degree from UCLA and working at various jobs related to such issues as housing and the environment, Blumenfield’s most recent role was president and CEO of the Liberty Hill Foundation, an L.A. nonprofit that gives about $5 million a year in grants to grass-roots organizations promoting social causes.

She has strong political ties, both professionally and personally: Her husband is Los Angeles Councilman Bob Blumenfield, a former member of the California State Assembly whose West Valley council district includes Woodland Hills, where the couple lives with their two elementary-aged children.

It was one of Blumenfield’s personal/political connections that led her to Discovery Cube LA. She was having lunch last fall with Wendy Greuel, the former Los Angeles City Controller who ran for mayor against Eric Garcetti in 2013. Greuel, then a consultant for Discovery Cube LA and now vice chair of the board, suddenly envisioned a match between the museum and Blumenfield, who had planned to take a year off to reflect on the next step in her career after leaving Liberty Hill.

“As we were talking about life transitions and things to do in the future,” Greuel says, “I heard how she cared about kids and about how to make a difference in their lives at this age, around elementary school. So I said, ‘Would you ever think about this?’ Because it was outside the box.

“But as she met with the team, you saw that she saw it as more than a building and more than a children’s science museum. She saw it as a way to train teachers to teach science, and a way to excite young girls about science. She sees it as part of a way to seek social justice. She frequently talks about this being the corner where Rodney King was beaten. I’m inspired by her when she gives those tours.

Kafi Blumenfield working with kids“She gets it. She gets that it’s transformative, not only for the kids who come in, but for the neighborhood. This is a community that wants to be known for something more than where Rodney King was beaten. This is something that’s a spark.”

Among the sparks for Blumenfield were conversations with her daughter, now 9, and her 6-year-old son.

“I was shocked when last year my daughter told me that she was not good at math and science,” Blumenfield says, even though the family had a tradition of outings they called Science Saturdays. “I said, ‘Why do you say that?’ She said, ‘Well, there are not a lot of girls in my class that like math and science.’ We hear that all too often. She was a big part of this project because we really want to see more young girls engaged in science, as we do with young boys.”

Her son, though, “sealed the deal,” Blumenfield says, when the family visited Santa Ana’s Discovery Cube Orange County, the well-established older sister of the two museums. (Together, the museums drew 631,045 visitors in the last fiscal year. About 220,000 have visited Discovery Cube LA since it opened last November, including 34,500 students on field trips.)

“He was 5 at the time, and I couldn’t get him out of the building,” Blumenfield says. When she cautiously broached the topic of going back to work sooner than planned to head Discovery Cube LA, her son’s response was emphatic. “‘We are in!’ he said,” she remembers with a laugh. “So they’re here a lot.”

Despite the STEM focus, Discovery Cube LA is about more than academics and career-related science. It has an additional emphasis on environmental stewardship and healthy living issues of particular importance in the San Fernando Valley, where air quality and aquifer contamination are significant concerns.

The “Aquavator” is an exhibit that simulates descending deep into the earth’s crust in a special elevator to view geological layers while learning about underground water aquifers.

In “Race to Zero Waste,” visitors stand alongside a moving conveyor belt, trying to correctly sort recyclables from other waste to divert trash from landfills. “Look, it’s the trash game,” a woman says as a child runs up to it.

Elsewhere in the museum, a faux market offers healthy local produce, green cleaning products and an opportunity for children to “shop” and check out with their selections.

Another exhibit features a portion of a built-to-scale California home, complete with solar panels. Visitors can go on a sort of scavenger hunt using handheld devices, seeking out opportunities to save energy and water. They find home computer monitors left on when not in use, becoming “energy vampires” that waste power. A kitchen faucet is programmed to intermittently drip, and observant visitors can hear the sound of the bathroom toilet running too long. (Eventually, museum staff found it necessary to screw down the lid. “You can imagine, with a bunch of potty-trainers,” Blumenfield says with a laugh.)

Playfulness aside, “we’re trying to address some of the problems of the day but do it in a very affirming way that allows people to see how they can actually effect change,” Blumenfield says. “I think that’s really important because some of the problems we’re faced with, particularly from the kids’ vantage point, it can all seem so overwhelming. They really don’t know what they can do in their little lives to make a difference. So here, they get to see it in some very practical ways.”

On the job since last August, only a few months before the November opening of a museum that earlier had stalled because of financial issues, Blumenfield is clearly in her element. She oversees a budget of about $5.3 million as well as a staff of 67 full-time and part-time workers, plus a large group of volunteers who range from teenagers to retirees. Walking the museum, she greets visitors brightly and calls workers by name.

Touted as the first major museum in the San Fernando Valley, an area with a population of more than 1.75 million, Discovery Cube LA is a new anchor in the Lake View Terrace neighborhood, a demographically diverse community with large Latino and black populations. The most visible landmark has long been the Hansen Dam Recreation Area, with its large sandy-beach manmade pool.

“It’s both very urban in ways you would expect an urban community to be, and at the same time, there’s some—I don’t know—country living, right outside our doors,” Blumenfield said. “Summer camps are tending to come here for half a day, and then they go to the pool for half a day, so it’s a great combination of science and nature.”

The community has moved on from the notoriety of the Rodney King incident, though it will be the subject of retrospectives as the 25th anniversary approaches in March. Two of the acquitted officers later served prison time after being convicted of violating King’s civil rights in a subsequent federal trial. King himself died in a backyard pool in 2012 at the age of 47.

Almost a quarter-century later, children inside the Discovery Cube museum learn about the solar system or earthquakes or how the ice on a hockey rink is made. For Blumenfield, instead of putting the funding into social change, now she is putting the fun into it.

“For me, it’s all the same thing,” she says. “It doesn’t matter if I’ve been in a legal organization, a social services organization or here, an education center, or a foundation. My career has been dedicated to providing opportunities to those who don’t have the same resources as those who have more. And to try to help people succeed, no matter if they live in downtown L.A. or here in the beautiful northeast San Fernando Valley. I think every child deserves the absolute best education, and there are many ways to go about that.

“So I don’t see the different stations that I’ve been in life, I don’t see them being that different. The beautiful thing about this place that is different, though, is I get to walk the halls, and I get to see the people that we are trying to serve. That lights me up. It gives tremendous meaning to see, every day, people who want to succeed.”

Without a Box

Without a Box: Reduced to three members by graduation, the 5C improvisational comedy group Without A Box improvises another new beginning.

Without a Box students performing on stageIn person, Dan Weinand ’16 is a polite, soft-spoken Pomona College senior. But put him onstage and he is someone else altogether. He’s a hostile loudmouth being interrogated for a crime. He’s a laidback traveler with a Jamaican accent. He’s a TV show host who waxes poetic about the wonders of trash.

He is all of these things in a recent performance by Without a Box, the improvisational comedy group composed of students from the five Claremont Colleges. Their improv shows are a long-running tradition: Pitzer College student David Straus formed the group in 1989. Team members graduate each year, but the group endures, adding new students to the mix.

Without a Box performs about once a month during the school year, at various locations on the five campuses. Weinand, a double major in math and computer science, says it’s a kick to perform in front of fellow students—especially the Claremont crowd, who share a certain frame of reference. “I just love that only on the 5Cs can I make a linear algebra joke,” he says.

The group generally consists of anywhere from five to 10 students. However, when the 2015–2016 school year starts, Without a Box is down to three: Weinand; Lauren Eisenman, a Scripps College sophomore majoring in neuroscience; and Matthew Roberts, a Pitzer senior and history major.

Despite the small number, the crew is in fine form at the September show, held at Pitzer’s Benson Auditorium. More than 100 people are in attendance, and they look to be having a blast. The three performers wear blue Without a Box shirts, and stage props consist of little more than two chairs.Without a Box students performing on stage

There are topical references (the Pope, Donald Trump), pantomimed actions (smoking, using a cell phone), and a spirit of play throughout. Audience interaction is a big part of the show, with members suggesting scenarios and providing snippets of dialogue. In one skit, two volunteers jump onstage to join Weinand and Roberts.

Here’s the twist: the two students move the bodies of the two performers, as if manipulating human puppets, and the dialogue flows from the movements. The scene starts with Weinand and Roberts facing each other, then Roberts is turned in the opposite direction, to which Weinand cries, “Don’t leave me!” A lovers’ spat emerges, and limbs fly every which way.

Like all good improv performers, Without a Box members embrace the “Yes, and … ” principle: the idea that you accept whatever your scene partner throws your way, however far-fetched, and build on it. As they set up the show’s final scenario—Weinand and Eisenman are co-hosts of an early-morning public access program; Roberts is the guest—they ask the audience to select a name for the TV program. The winner: “Garbage Connoisseurs.”

The two hosts gush about thrown-away toys in trash bins, exquisite finds like the tossed bodies of Barbie dolls. In comes Roberts, an authority on discarded Transformers. Then, a change of direction: the expert is uncovered as a fraud, a betrayer of garbage dreams.

Audience members eat up the show’s quirky, quick-shifting action. “It’s cool that it’s unpredictable and different,” Jonah Grubb, a Pomona senior, says afterward. “With improv, you never know what you’re going to get.”

Weinand, Eisenman and Roberts say they’re not just winging it onstage—they hone their skills through rehearsal. The group practices three times a week, doing exercises in improv game-playing, physical humor, and character work. “Doing improv might be scary if I didn’t feel comfortable with the other performers,” says Weinand. “But I totally do.

“Trust is a really big part of it,” adds Eisenman.

Growing the Group

Without a Box students performing on stageThe trio knows that Without a Box needs to get bigger to be at its best, so a week after its September show it holds auditions for new members. Eighteen students show up on a Saturday at Scripps’ Vita Nova Hall. Then that group is winnowed down to nine students invited for callbacks the next day.

Among the hopefuls is Pomona sophomore Zach Miller. In one exercise, he is asked to stand outside while Weinand, Eisenman and Roberts set up a scene with three of the students. Each is given a character feature. One is a ghost, another has a tail, and the third one’s foot is on fire. Miller comes back inside. His task: to guess what distinguishes each of the three, all of whom he is hosting at a party.

Miller is an agile performer. By the end of the scene, he has figured out each one’s crazy feature. Guessing the ghost mystery, he quips, “Say hi to Casper for me.”

Weinand says Without a Box selects performers based on their comedic abilities, physical skills, character range and “how well they keep scenes feeling real.”  The group also wants a diverse mix of students who are passionate about improv, he adds.

The Schumer EffectWithout a Box students performing on stage

Another aspiring member is Cassie Lewis, a junior at Claremont McKenna College whose parents are both Pomona alums (Kara Stuart Lewis ’88 and Gordon Lewis ’87). During a lunch break, she talks of how she discovered the edgy comedy of Amy Schumer over the summer, a revelation that has inspired her to pursue a career in stand-up comedy. Cassie, the vice president of CMC’s theater group Under the Lights, says she saw Without a Box perform a while ago and was “blown away by how they came up with really funny jokes.” So here she is, eager to become part of the group.

“You can’t be a comedian without doing improv,” she explains.

In one exercise during callbacks, Cassie plays off of Marisa Galvez, a CMC freshman. The setting for their scene is a motel continental breakfast. The two verbally spar as Lewis’s character steals apples and stuffs them into her pants.

Both young women are confident and creative. For most people, speaking off the cuff is daunting. A script provides a security blanket. Yet Lewis, Galvez and the others seem fearless, perfectly comfortable to perform without a net—or a box, if you will.

Galvez says she follows the motto of the improv company Upright Citizens Brigade: “Don’t think. Just act.”

Most of the students have previous experience with improv, evidence of its growing popularity. Many high schools now have improv teams or clubs. There are improv-based companies like The Second City, Upright Citizens Brigade and ComedySportz, and TV shows such as Whose Line Is It Anyway?

Stretching their improvisational muscles serves students well even beyond the stage. Morgan Blevins, a Harvey Mudd freshman who is a bright light at the callbacks, was on her high school’s improv team and says, “I’m so glad I did improv before I did my college interviews.”

Decision Time

A couple of days after callbacks, Without a Box taps its new members. Miller is selected, as is Lewis, Galvez and Blevins. Also chosen are Pomona sophomore Sean Gunther and Pitzer first-year Eli Fujita.

Miller says he’s excited about performing and “bringing the audience into the absurd scenes that we invent.”

Weinand, who has performed in Without a Box since his freshman year and will soon be applying to graduate schools, echoes the sentiment. “I love making people laugh,” he says. “That makes me really happy.”

What If?

what if: we invited pomona college faculty to write about their favorite "what-if" scenarios. here are their speculatiosn about how things might have turned out differently or how we still might change the course of our future.

"What if..." Pomona College Magazine feature

 

What if the fine structure constant of the universe were changing?

BY BRYAN PENPRASE
Frank P. Brackett Professor of Astronomy

This question is not idle speculation. In fact, it is at the center of a recent controversy in the field of physics and astronomy that is relevant to a topic I have done some research on—quasar absorption lines.

The controversy revolves around the idea that the fine structure constant—usually represented by the Greek letter ‘a’—might be changing with time. The fine structure constant is a dimensionless number that arises from a combination of physical constants and has a big role to play in determining how strongly atoms interact with light. Its value is very close to (but not exactly) 1/137.

The quasar absorption line community has been dealing with this controversy for a couple of decades, and it revolves around a very exacting study of ratios of line strengths in quasar light from very different cosmic times. Some preliminary data from an astronomer named John Webb (then at Cambridge, now in Australia) indicated that he had some evidence for a very microscopic change in this fundamental constant, by about one part  in a million.

If found to be true, this slight shift in the fine structure constant would have little impact on our everyday lives, but it would have huge implications for science. For example, it could explain some of the mysteries of astrophysics, such as the phenomenon of “dark energy,” which has vexed astronomers for over a decade (and which won some of the astrophysicists who discovered it a Nobel Prize).

At the same time, the idea that fundamental constants can change with time would completely change how the science of astronomy and astrophysics operates. We postulate that the laws of physics—and the behavior of space and time—are the same everywhere. Known as the “Cosmological Principle,” this idea enables us to use atoms in the laboratory and atoms 10 billion light years away to study nature, since we know these atoms are all the same and obey the same physical laws.

Thankfully (from my point of view, anyway), in 2005 a new study with better and more complete data was able to demonstrate that there was not a change in this value. So the Cosmological Principle is safe after all—at least for now.

 

 Stylized image of Hiroshima
What if a better choice of words could have prevented the Hiroshima A-Bomb?

BY SAM YAMASHITA
Henry E. Sheffield Professor of History

At noon on August 15, 1945, the Japanese government officially surrendered to the Allies, ending a horrific conflict that caused the deaths of nearly 15 million people in Asia and the Pacific. The surrender, however, should not have been a surprise. By the spring of 1945, it already was clear that Japan was losing the war. In fact, it was so clear that I have wondered whether the war needed to end in the way that it did, with the atomic bombing of two Japanese cities—Hiroshima on August 6 and Nagasaki on August 9. Could the war have ended earlier, without the dropping of two atomic bombs?

The leaders of the three major Allied countries—the United States, Britain and the Soviet Union—met at Potsdam, Germany, in late July 1945. They were meeting for several reasons: first, to get the Soviets to agree to enter the war as a way of tying down Japanese forces in Manchuria and north China; second, to decide what to do with a defeated Germany; and third, to devise a plan to end the war with Japan.

President Harry Truman went to Potsdam with the news that an atomic bomb had been successfully tested in New Mexico. So as Truman, Winston Churchill and Joseph Stalin discussed the invasion of Japan—scheduled for 1946—they knew they had an ace up their sleeve: the atomic bomb. Even as they planned for the invasion, they hoped that the threat of this new bomb would lead the Japanese to surrender. This was the thinking behind the Potsdam Declaration, the communication sent to the Japanese on July 26, 1945.

The declaration included the following seven points: first, now that Germany had surrendered, the Allies would turn their full attention to Japan; second, this would mean the destruction of Japan; third, the Japanese people must free themselves from the control of their “self-willed militaristic advisers … who had deceived and misled the people of Japan into embarking on world conquest”; fourth, Japan would be occupied by the Allied forces; fifth, Japan’s armed forces would be disarmed and demilitarized; sixth, Japan would lose its territorial possessions; and finally, the last article of the document read: “We call upon the government of Japan to proclaim now the unconditional surrender of all Japanese armed forces and to provide proper and adequate assurances of their good faith in such action. The alternative for Japan is prompt and utter destruction.”

We know now that the last sentence—“the alternative for Japan is prompt and utter destruction”—referred to the atomic bomb.

The Japanese authorities studied the document, but in the end the Suzuki cabinet decided to ignore it, “to kill it with silence” (J. mokusatsu). One of the sticking points may have been the following reference to the emperor in a follow-up message from the Allies: “From the moment of surrender the authority of the emperor and the Japanese government to rule the state shall be subject to the Supreme Commander of the Allied Powers.”

The phrase “shall be subject to” was variously translated: the Foreign Ministry translated it as seigen no shita ni okareru, “will be placed under the restrictions” of the Supreme Commander of the Allied Powers. The War Ministry rendered it as reizoku sareru, or “be subordinated to,” the implied subordination being like that of a vassal to his lord. The War Ministry’s translation may explain the Suzuki cabinet’s decision “to kill [the invitation to surrender] with silence” and the reluctance of so many at the highest levels of the Japanese government to accept the Potsdam Declaration.

The Allies responded by dropping an atomic bomb on Hiroshima on August 6 and then another on Nagasaki on August 9. Is it possible that the dropping of the first atomic bomb could have been averted if a key phrase in the Potsdam Declaration had been rendered differently in English?

 

What if the Athenians had not invented democracy in 508 B.C.?

BY BENJAMIN KEIM
Assistant Professor of Classics 

Greek urnTwenty-five centuries after the battlefields fell silent, echoes of the Persian Wars still resonate. Out of those heroic struggles arose an unparalleled cultural efflorescence, rooted within Athenian theatres and thinkeries, that would first blossom across the Mediterranean and then be grafted into the stock of world civilization.

Speculations about these battles and their ramifications may be traced all the way back to Herodotus’ Histories, and historians continue to ask serious questions about Athenian policies and personnel today. The most significant element underlying Athenian strength and Greek victory, however, was political: the Athenians’ revolutionary move to democratic governance.

Prior to 508 B.C., Athens had accomplished very little of note on the Greek stage, despite her great territorial and demographic advantages. That year, however, after deposing one tyrant and resisting Sparta-led efforts to install another, the Athenians embraced the equality of all citizens, and the effects of this revolutionary constitutional change were felt immediately. Carefully re-organized by Cleisthenes’ democratic institutions and strongly motivated by their newfound freedom and opportunity, the Athenians poured out their blood and treasure for the sake of freedom.

On papyrus, the Persian forces were overwhelmingly superior. The Achaemenid Dynasty ruled a cosmopolitan empire of unrivaled wealth, its 70 million subjects spread from the shores of the Mediterranean to the Himalayan heights. When Darius first gazed westwards in 493 B.C., scores of Greek city-states immediately pledged their fealty. But not all Greeks would “Medize’ so easily. The Spartans and the Athenians, asked for the earth and water that symbolized submission, foreshadowed their unwavering resistance by throwing the unlucky heralds into nearby wells.

At Marathon in 490 B.C., nearly half the Athenian citizenry mobilized, 10,000 hoplites fighting with barely any allied support against 30,000 Persians. Advancing rapidly into the fray, the Athenians drove their enemies out of Greece. However, Xerxes redoubled his efforts, and his vengeance seemed assured. Under the Great King’s watchful eye the Persians marched into Greece in 480 B.C., annihilated the Spartans at Thermopylae, then occupied Athens and razed the Acropolis. Bent but unbroken, the Athenians responded vigorously: Themistocles drew the Persian navy into the straits off Salamis, then led the Greek fleet, featuring 200 crack Athenian triremes, to victory. After their defeat at Plataea the following summer, the Persians retreated and never again campaigned in mainland Greece.

Athens’ starring role within these victories enhanced her prestige and led her to challenge Sparta for hegemony over Greece. Without their earlier embrace of democracy, however, the Athenians would neither have withstood the Persians nor flourished so brilliantly. As a result, both the political landscape and the cultural heritage of the ancient Mediterranean would have been dramatically altered. Historically, there would have been no Greek victory at Marathon, much less Salamis or Plataea. Although the Spartans might well have resisted to the death, neither their numbers nor their tactics could delay Persian capture of the Peloponnese. Greece would have become yet another Persian satrapy in 490 B.C.

No matter how benevolent Achaemenid rule really was, the Athenians would not have enjoyed the power and profits that accrued from their own fifth-century naval empire and that underwrote the ‘Golden Age’ of Pericles. Shorn of their freedom, the Athenians would not have had the opportunity to refine those political and economic institutions that, taken up by Philip and Alexander, allowed the Macedonians to conquer first Greece and then the Persian Empire. Without Marathon, then, there would be neither Alexander the Great nor the Romans as we know them.

Culturally, democratic Athens encouraged the free speech and debate that enabled the philosophic enquiries of Socrates and Plato, the critical historiography of Herodotus and Thucydides, the artistic perfection of Pheidias and the Parthenon, and the tragedies that continue—as with this autumn’s staging of Luis Alfaro’s Mojada: A Medea in Los Angeles—to provoke and inspire. It was the military and intellectual strength of democracy that enabled Athens to become first the ‘School of Hellas,’ then of the Mediterranean, and thereafter the entire world.

 

A student frustrated with math

What if math were not required in K-12 education?

BY GIZEM KARAALI
Associate Professor of Mathematics

Let me turn this around and ask what if all kids were forced to take regimented and stifling music classes through their K–12 years? What if they were tested yearly, through multiple-choice high-stakes tests, in their music skills? What if students of music were not allowed to listen to a real musical composition until they could “appreciate it”—which would, of course, be in college, only if they made it that far, of course… What if students were not even allowed to touch a real musical instrument until they learned all the basics—you know, the notes, the chords, the names of famous composers and all that stuff? What if government bodies and corporate entities alike kept pushing for more and higher standards to ensure that our nation’s competitive advantage, musical potential, would not disappear?

If you’re up for it, also try the artist’s nightmare for size. Imagine a world where young children are not allowed to touch crayons, water colors, even a colored pencil, before they learn all their primary and secondary colors, their hues and tones, their shades and perspectives, and all that which could conveniently be tested in a high-stakes test, to be systematically administered yearly of course… This would be justified by policy statements urgently calling for improvements in the nation’s art education, for of course, our students could not fall behind students of all those other nations, or else our competitive edge, our creative potential, would be compromised!

Math teacher Paul Lockhart writes in A Mathematician’s Lament that the current state of mathematics education is analogous to the above two scenarios. Math in K-12 is taught out of context, without regard to intellectual need and curiosity, and in a uniformly linear fashion. School math often leaves out the cool stuff, the fun stuff, the naturally interesting and absolutely fascinating parts, and focuses almost exclusively on what can be tested. Students are “assessed” regularly and classified into those who can and those who cannot do math. Various entities whose existential purposes have nothing to do with the education of the nation’s future generations pontificate recklessly about how best math teachers should perform their craft.

And so we get students who arrive at college with no idea what math really is about. Some like it that way, but many have been totally turned off. All have concluded, through extensive experience that does not yield to any alternative readings, that math is about rules to be memorized and regurgitated when requested. That there is only one answer to each question and that there is only one best way to get at it. That some are naturally born with the math gene and others remain hopeless no matter what they do.

At Pomona, it is our pleasure to disabuse those unlucky to have gone through a standard K–12 education of these beliefs. We love to help students discover for the first time what math is really about (hint: it has more to do with playful curiosity and stubborn stick-to-itiveness than memory). How math is really expansive and accessible to anyone who wishes to learn more. How math does not really have to be linear (there are multiple entry points to our curriculum and not much that is linear in our major at Pomona). Why math can actually be fun (Tetris, Sudoku, and that 2048 game are addictive; what math is hidden in your favorite pastime?). But wouldn’t it be lovely if we didn’t have to do that? Erasing false beliefs is hard. And it is unpleasant to have to go uphill all the time. Wouldn’t it be lovely if students came in with no pre-conceived opinions of what math is about?

 

What if all landscaping were done with local-native plants?

BY WALLACE MEYER
Assistant Professor of Biology and Director of the Bernard Field Station
Colorful yellow and purple flowers and plants

Welcome to the Anthropocene, the current epoch characterized by the significant influence of human activities on Earth’s systems. While this term typically conjures negative aspects of human influence on the world’s ecosystems and the daunting environmental challenges our society is facing (e.g., global climate change, habitat destruction, biodiversity loss, and increased toxin and nutrients inputs), it also highlights that humans have the power to make transformative change.

The task for scientists and policy makers is to develop easy-to-articulate policies that effectively utilize limited resources and transform our understanding of and relationships with our local ecosystems. Unfortunately, too often policies are myopically focused on one resource, undermining transformative change and long-term sustainability.

For example, policies, largely successful from the perspective of water conservation, have asked residents to limit water use to appropriate times and activities and transform landscapes from water extractive lawns to more water-wise gardens. While I applaud the successful efforts of individual residents, these policies have not instituted transformative change.

More impactful would be a policy that required all urban/suburban areas be landscaped with only local native plants. I use the term “local-native” to distinguish from the commonly used term “native.” Local-native plants are plants that are native to a particular area. In Southern California’s low-elevation areas, local plants would include white sage and elderberry, not a redwood tree, which would be considered a California native.

Such a policy would differ from the one that only requires water reductions because local-natives have evolved to cope with the abiotic conditions (temperature, water availability, etc.), and do not require any water inputs once established. Second, local-native plants support local animals and fungi. Since the native ecosystem type (California sage scrub) in SoCal’s low-elevation areas is endangered and many species require it for their survival, significant conservation progress may be achieved. Third, policy focused only on water resources ignores other complex interactions that occur when people modify the landscape. For example, increased use of mulch to reduce water loss facilitates establishment of non-native arthropod species (isopods and Argentine ants) by providing a moist habitat, and potentially represents a significant source of CO2 through UV photo-degradation.

This “local-native” regulation would also transform our eco-literacy. Many residents have never heard the term California sage scrub but need to understand this habitat and become familiar with the species that inhabit it, if we genuinely intend to build a sustainable future with diverse biotic/regional communities that can provide us valuable services (e.g., carbon storage). Long-term sustainability requires a holistic approach incorporating climate change mitigation, biodiversity preservation, wise use of vital resources and an educated public. In the Anthropocene, human actions will decide the future. If you intend to be part of the solution, some good initial steps in its construction would be to: (1) learn about your amazing local-native plants (my favorite is royal penstemon), (2) re-envision/plant your landscape and have it teach you and others about adaptation to and survival in the local conditions, and (3) make it beautiful to inspire others to follow your lead.

 

A line for the food pantry and a Nazi salute

What if Keynesian ideas had shaped policy during the Great Depression

BY JAMES LIKENS
Professor Emeritus of Economics

Before the publication of John Maynard Keynes’ great treatise, The General Theory of Employment, Interest and Money, in 1936, conventional economics held that discretionary economic policy could not affect the real economy. Intervention would not help overcome unemployment, and naïve attempts to do so would actually undermine the effective workings of markets. Keynes, in contrast, showed the way to contain economic recessions through stimulating aggregate demand. His insights revolutionized economics.

The Great Depression began in the United States in 1929 with the collapse of the stock market, which set off a wave of bankruptcies and defaults that spread rapidly around the world. Germany and to some extent Great Britain, which were the most indebted to the U.S., were hit the hardest.

What if the Keynesian insights of The General Theory had been understood by policy makers as early as 1928? There doubtless would have been a serious recession in the U.S. and abroad, but not the disaster of the 1930s that actually occurred. Policy makers in the 1930s would have followed Keynesian practices and stimulated aggregate demand through discretionary fiscal policy. This would have reduced both the length and severity of that depression.

After World War I, Germany suffered from heavy reparation payments and hyperinflation, so it had lots of problems. But wise Keynesian countercyclical policy probably could have helped its economy to recover. Also important, the economic contagion from the United States would also have been less severe in Germany had the U.S. itself been following Keynesian practices. Unemployment in Germany consequently would not have reached 30%, as it did in 1932, to usher Hitler and the Nazis into power.

There still might have been wars. Italy and Japan would probably still have set out as colonial powers to conquer new territory. But had the insights of Keynes been available 10 years earlier and embraced by the Hoover and Roosevelt administrations and the Fed, Hitler and the Nazis might well have never come to power, and there would have been no World War II in Europe.

As Keynes said, “…the ideas of economists and political philosophers, both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else.”

 

What if the Electoral College didn’t exist?

BY SUSAN McWILLIAMS
Associate Professor of Politics 


A political cartoon in which a man is deciding to take the electoral college to the antiques store or to the junk pile

In one very real sense, the Electoral College doesn’t exist: It has no location. Its members—the 538 electors, who are chosen by and bound to a hodgepodge of state-level rules—never gather as a single body.

Instead, during presidential election years, on the first Monday after the second Wednesday in December, the electors meet in their respective states and cast votes, on separate ballots, for president and vice president. Shortly thereafter, on January 6, a joint session of Congress oversees the counting of electoral votes by state. The sitting vice president, acting in his (or someday, God willing, her) capacity as president of the Senate, then announces the results of the ballots and who, if anyone, has received the necessary 270 electoral votes to be named the next president and vice president of the United States, respectively.

It’s a weird enough seeming system that there are always proposals to dismantle it, usually in the name of democracy or transparency. Currently, the National Popular Vote movement tries to do an end run around the Electoral College by asking state legislatures to pledge their electoral votes to the winner of the national popular vote.

So: what if the Electoral College really didn’t exist?

The obvious thing to say is that if the Electoral College didn’t exist, the presidency and vice presidency would be chosen by a simple majority of American voters.

That change would in turn spur changes in presidential campaigns. Today, under the Electoral College system, candidates try to maximize their chances of winning by focusing their campaigns, especially their late-stage campaigns, in a series of “swing states” which have significant numbers of electoral votes and a mixed electorate—the states that thus might be the determining factor in an election (like, recently, North Carolina, Ohio and Indiana).

Were there no Electoral College, campaigners would calculate differently. Most likely, we’d see presidential candidates focus on high-density urban areas and power centers. After all, in cities you can access the most voters, most efficiently—not to mention the most wealth. So campaigns would likely home in on places like New York, Los Angeles, Chicago and Houston. We’d see little late-stage campaigning in Ohio. And we’d hear ever more about issues that concern residents (and especially elite residents) of large cities. There would be a lot less discussion of agriculture policy; that’s for sure.

It’s also imaginable that absent an Electoral College, a candidate might choose to focus on just one section of the country. It’s impossible to win with that approach in the current system, but under simple majority rules, a candidate can win by dominating the vote in a limited region. Consider 1888, when my distant cousin Grover Cleveland won the popular vote but lost in the Electoral College. That happened because cousin Grover had disproportionate support in the South but pretty much nowhere else. (This is the kind of thing that defenders of the Electoral College imagine when they say that in a simple majority system, it’s much easier to win by catering to ideological extremes.)

Those shifts in campaigning would, in turn, change other aspects of how we think about American politics. We’d hear less red-state/blue-state talk, since votes would no longer be organized at the state level. We’d have more neglect of, and alienation in, rural America (which already has a poverty rate higher than that of urban America). We’d see the further weakening of our already weakened political parties, with a corresponding growth in the already grown influence of corporate and personal wealth in politics; that’s because candidates would depend less on state-level party organizations in particular, while they’d depend more on raising money to mount their own, individual campaign strategies. (Note that although a majority-vote system would be a formally more democratic system of governance, a majority-vote system also leads to consequences that create effectively less democratic governance.)

One thing, though, above all is sure: If there were no Electoral College, we’d spend a lot less time listening to political scientists talk about the Electoral College. That, at the very least, might be a thing worth imagining.

 

What if Pomona had not built a strong endowment?

BY KAREN SISSON ’79
Vice President and Treasurer

Where would we be if Pomona had never changed the way it managed its endowment? In the late 1970s, then Treasurer Fred Moon approached President David Alexander about a “new” approach to investing the College’s endowment. The traditional investment formula at that time was to invest a college endowment in a combination of stocks and bonds. Typically, a higher percentage would be invested in stocks. Treasurer Moon suggested that a different approach might result in better returns on the College’s investments. Moon was acquainted with an investment advisor at Harvard who had formed his own firm and was recommending an “asset allocation” approach to investments. A more quantitative approach, the idea was to create a portfolio of diversified investments over a wide variety of asset classes—real estate, commodities, private equity, venture capital, stocks and bonds—that would be less volatile than a typical stock and bond mix but also yield better returns.

President Alexander and the Board of Trustees agreed and a long and productive relationship with Cambridge Associates and the implementation of the asset allocation strategy began. Since that time the endowment has grown from approximately $117 million in 1985 to over $2 billion today, fueled not only by outstanding investment performance but also by new gifts from donors and the reinvestment of earnings. Today, income from the endowment funds over 40 percent of the College’s operating budget, including 35 percent of faculty salaries through donor-endowed chairs and 40 percent of the College’s financial aid to students. Needless to say, the endowment is what has made it possible for Pomona to stay need-blind in admissions, package financial aid without loans and meet each student’s full financial need.

You can also see the endowment at work in Pomona’s campus—new sustainable buildings like the LEED Gold Studio Art Hall, the new LEED Platinum Millikan Laboratory and Andrew Science Hall, LEED Gold Pomona and Sontag halls all were paid for with contributions from endowment income in addition to generous donor contributions. Due in large part to the endowment, sustainable building practices and landscaping are the norm on the Pomona campus. The renovation of buildings bordering the Peter Stanley Academic Quadrangle and the repurposing of parking lots to create new open spaces like those between Mudd-Blaisdell Hall and Harwood Court and the Big Bridges North Portico patio also benefitted from endowment income. That income also provides generous support to the Claremont Colleges library materials budget as well as research and materials for numerous College departments through donor-restricted gifts.

It is hard to find a part of the Pomona community that has not benefitted from the endowment. When we celebrate our outstanding faculty and small class sizes, the beauty of our sustainable campus and the richness of our student body, we should keep in mind the contribution of donors over time and that first conversation between Fred Moon and President David Alexander.

Helping Out With Speaking Up

Helping Out With Speaking Up: Jessica Ladd ’08 is destigmatizing the reporting of sexual violence—and her new app may even help stop it.

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GET HER GOING, and Jessica Ladd ’08 will talk effusively about her many positive Pomona memories, from late-night sponsor-group discussions about free will to sunny study sessions on Walker Beach.

In many ways, Pomona directly inspired her career path. She created her own major in public policy and human sexuality, writing her thesis on condom distribution in California prisons and jails. She turned The Student Life’s often-lewd sex column into a thoughtful exploration of topics such as virginity, safe sex and consent.

Perhaps most pivotally, and certainly most traumatically, Pomona was also the place where she was sexually assaulted.

The incident itself was harrowing, but its aftermath was in some respects even more traumatizing. Ladd found herself unsure of how to go about doing basic things like finding emergency contraception and confidentially getting tested for STDs. Worse still, in reporting the assault she felt like a passive and helpless participant, from the tone of campus security’s questioning to uncertainty about how her answers would be used.

“Instead of feeling empowered, I left the situation on the verge of tears,” she says. “It made me realize that many of the tools for improving the process didn’t exist, and sowed the seeds for wanting to create a better way.”

As founder and CEO of Sexual Health Innovations (SHI), Ladd has developed a tool called Callisto that is aimed at making survivors feel more comfortable reporting their experiences. This fall, two institutions will adopt the technology, including the very place where Ladd’s frustrating but illuminating journey first started.

Sexual assault is consistently one of our country’s most under-reported crimes, with upwards of 80 to 90 percent of incidents going undocumented. The reasons range from logistical, to social, to psychological. Victims may be afraid people will think they are lying or exaggerating; they may worry that accusing their acquaintances will ostracize them from social circles; and they may be scared to publicly re-live the experience in a trial where their credibility and character are continuously questioned.

“Because survivors have had their agency stripped in such a severe way, they often feel hesitant to give information to authorities if they think they might lose that agency all over again,” says Ladd, who herself took over a year to report. “We’re trying to create a trauma-informed system that gives them total control over the process.”

Photo of cell phone with Callisto, a tool to help with reporting sexual assault

Callisto- a tool to help with reporting sexual assault

Callisto lets users file an incident report that can be sent directly to authorities or archived for later. Users can also choose a third option: saving the report such that it only gets filed if their attacker is separately reported by another user.

It’s a clever feature, and not a trivial one. Ladd often cites a 2002 study which found that 90 percent of campus assaults are committed by repeat perpetrators; she’s confident that Callisto has the potential not only to improve the reporting process, but perhaps even to reduce the number of assaults that happen in the first place.

“If authorities could stop perpetrators after their second assault, 60 percent of assaults could be prevented,” Ladd says. “Callisto isn’t the complete answer, but I think it can be a valuable piece in the puzzle.”

One reason to bet on Callisto is that it was developed with direct input from more than 100 college sexual-assault survivors and advocates, in the form of several months’ worth of surveys, focus groups and interviews.

Among the participants was Zoe Ridolfi-Starr, who last year organized a Title IX federal complaint against Columbia University arguing that the institution treats survivors and alleged assailants unequally. She says that, with Callisto, it was clear from the start that SHI truly understood its audience’s needs.

“Survivors can find it overwhelming enough to try to maneuver through all that red-tape before you even add things like PTSD and depression into the mix,” she says. “SHI has shown that they want to go about the process in a way that’s inclusive, intuitive and intentional.”

Callisto’s sleek interface is designed to make it easy to wade through the murky waters of bureaucracy. Questions have explanatory “help text” to clarify why they are being asked and how answers will be used, while the language is chosen with care and sensitivity. For instance, a question about how much the victim had been drinking is couched in reassurances that such answers do not put her or him at fault and will not, say, get her or him in trouble with the school for violating its alcohol policy.

The system’s development has coincided with sexual assault emerging as perhaps the most-discussed issue in all of higher education, from President Obama’s recent “It’s On Us” initiative to the Columbia University student who carried a mattress all year to protest the school’s handling of her assault allegations.

“As far back as 2013, we realized that if there ever was a time for schools to change their programs, it’s now,” Ladd says. “In the past, adopting this might have seemed like an admission that assault is prevalent on campus. Today, it’s seen as forward-thinking.”

The issue has gained prominence even beyond academia, particularly with the many allegations against comedian Bill Cosby. Ladd says that, while such visibility can be valuable, the growing list of women who have spoken out only further highlights the importance of systems like Callisto for survivors who don’t want to go public, or whose assailants aren’t famous entertainers.

“People shouldn’t have to out themselves to the world to get justice,” she says. “Callisto is a service that we’d eventually like to make available to anyone who needs it.”

Ladd’s interest in sexual health evolved from her upbringing on San Francisco’s Castro Street, where she says that it “always seemed like the city around me was dying of AIDS.” An early clouds-parting moment happened in a high school production of “The Vagina Monologues,” when she first learned that there was such a thing as a clitoris.

“It felt as though the world had been conspiring to not let me know about it,” she says. “It made me wonder, ‘what else are they hiding from me?’”

Since then she has dipped her toes into several different sexual-health-related sectors—as an educator, an academic, a policy advocate and even a White House intern—but says that she became disenchanted with all of these approaches as means to actually effect change.

Instead, she looked at companies like Facebook and Google, and realized that a key way to influence people was through technology.

“The Internet allows people to do things that they would normally find socially awkward, from looking at porn and buying sex toys to propositioning threesomes on Craigslist,” she says. “We’ve harnessed that power to make ourselves happier, but why not use it to make ourselves safer and healthier, too?”

Callisto is the flagship initiative for SHI, which Ladd founded while enrolled full-time in Johns Hopkins’ public-health MPH program. SHI has grown from a makeshift website coded by volunteers to a full-fledged 501(c)(3) nonprofit with bi-coastal offices and more than a quarter-million dollars in funding from Google.

This fall, in efforts that are more than a year in the making, Ladd will launch Callisto at two “Founding Institutions”—Pomona and the University of San Francisco.

“We want to make sure that students feel comfortable reporting sexual assaults when they happen,” says Pomona Associate Dean and Title IX Coordinator Daren Mooko. “Callisto is a very creative mechanism for doing so, in a way that puts a lot of control in the survivor’s hands.”

Ladd says she didn’t come into SHI with particularly entrepreneurial intentions, but simply with a problem that she wanted to solve.

“This is something that I have long believed should exist in the world,” she says. “At a certain point I realized that, while I can’t change what happened to me, what I can do is build something that will hopefully help the next person who’s in that same situation.”