Alumni

Andrew Hong ’13

Andrew Hong ’13 wants you to start tinkering. As Public Programs Coordinator for the MIT Museum in Cambridge, Mass., Hong works to shine a light on the university’s high-tech research break throughs while bringing science education to local communities. Along the way, he’s found an outlet for his passion for getting people to engage with new technology and making the field of science less intimidating and more accessible for everyone.

INNOVATION MEETS EDUCATION

At MIT, Hong organizes programs designed to demystify research and create a “public face” for the institution. To draw in children and families, the museum offers interactive discussions with MIT scientists who share their latest experiments and discoveries, from projects like creating new prosthetic body parts to designing better solar-powered lighting. Other events are geared more to an older crowd, like a program called “Drinkable Science” that explains the physics and chemistry behind the trendy art of mixology. The idea is to “sneak science into fun, everyday topics,” Hong explains.

A key mission of the museum is encouraging people to reconsider their assumptions that a certain technology or concept might be too complicated to understand. Hong tries to make visitors feel more confident about their abilities by giving them a taste of the trial-and-error process that engineers and scientists wrestle with every day. “We structure our activities with failure built in,” he says.

“There’s an expectation that you’re not going to get it right the first time.”

DELVING INTO DESIGN

One of Hong’s favorite projects has been creating a new design and engineering space called the Idea Hub, where  museum-goers can experiment with unfamiliar tools and learn skills like computer programming. Visitors do hands-on activities like assembling electronic circuits and creating art with 3D printers. “Our goal is to teach people—to give people this hands-on experience—so that they feel empowered to engage with technology in the future.”

Hong has been building up his own expertise by taking advantage of the resources he’s found in Cambridge. The job gives him access to courses at MIT, where his assignments include tasks like programming 3D printers to generate artistic designs and models. “Since getting here, it’s just been a constant crash course in how to build things and how to tinker,” he says.

By expanding his knowledge, Hong says he’s been inspired to get others excited about tinkering. “It feeds back into my desire to show people that you can do this stuff. I’m a walking example of someone who didn’t have a background in this field, and now is competent enough to teach people creative problem-solving and the design process.”

FINDING HIS FIT

A neuroscience major at Pomona, Hong was always fascinated with the sciences, but didn’t picture himself as a teacher or researcher. After sophomore year he began to chart his own path, starting with a SURP project at Professor of Art Mark Allen’s L.A. nonprofit, Machine Project, where he was exposed to the idea of learning about technology through the use of art and creativity. The next summer he landed an internship funded by the Career Development Office at the  Exploratorium science museum in San Francisco, known for its participatory exhibits.

His experience in Cambridge has given Hong a clearer vision for the future. His ultimate goal is to design educational technologies for the museum field, like the kind he uses every day in his work. Wherever he ends up, Hong says he will keep following his personal career philosophy, inspired by the advice of Pomona neuroscience professor Rachel Levin.

“Her advice to me was, ‘Get really good at something you love, and convince someone that they need you.’”

Jerry Maguire Moments

mark sanchez

The walls of the Athletes First offices are filled with autographed jerseys, photos and other memorabilia from their National Football League clients, including such household names as Aaron Rodgers, Ray Lewis, Drew Bledsoe and Clay Matthews. Among the jerseys and photos in Andrew Kessler’s office is a framed copy of Newsday from 2011 showing a photo of New York Jets quarterback and Athletes First client Mark Sanchez celebrating a 28–21 playoff win over the New England Patriots with an exuberant scream and a handshake over the front railing of the stands.

Kessler ’03, who is a certified contract advisor and player agent with Athletes First in Laguna Hills, and who helped negotiate the (yes) 47-page rookie contract for Sanchez, is on the receiving end of the handshake. “My Jerry Maguire moment,” he laughs. “That was an AP photo, so it ended up everywhere.”

mcguire-moment-350After graduating from Pomona with a degree in English, and playing for four years on the Sagehens football team, Kessler jumped right into his current field working at IMG Sports with Tom Condon, ranked by Sports Illustrated as the most influential sports agent in the country last year. Kessler, whose father has been a long-time legal representative for the NFL Players Association, had already served an internship with NBA agent Marc Fleisher while attending Pomona, traveling with 18-year old client Tony Parker to various NBA workouts (Parker has since gone on to win four NBA titles with the San Antonio Spurs and former Sagehen coach Gregg Popovich).

In his first two years at IMG, Kessler assisted Condon in putting together landmark contracts for Peyton Manning (seven years, $90 million) and Eli Manning (six years, $54 million), while also attending law school at the University of Texas. In his decade in the field at IMG and Athletes First, where he has worked primarily with David Dunn (No. 11 on the Sports Illustrated list of most influential agents), Kessler has been a part of negotiating contracts that total well over a billion dollars.

Most recently, Kessler helped put together a four-year, $40 million dollar deal for Super Bowl champion safety Earl Thomas of the Seattle Seahawks, making him the highest-paid player ever at his position. Kessler returned to his original home in New York City in February to see Thomas win Super Bowl XLIII at the Meadowlands, before helping to negotiate his landmark deal. Of course, Athletes First was guaranteed to be on the winning side of that Super Bowl regardless, as the firm also represents several members of the Denver Broncos, including wide receiver Wes Welker and linebacker Von Miller.

Kessler, who resides in Laguna Beach with his wife, Alison, and son, Jordan (2), has found success in a highly-competitive, big-money industry at an age when he has been younger than some of his clients. He draws some personal parallels to his playing days for Pomona-Pitzer football, when his teams went a combined 17–15 over four years despite fielding small rosters that were often significantly outweighed by their opponents.

“One lesson I learned from playing at Pomona is that you can’t judge a book by its cover,” he said. “Just about every game we played, we would lose the eyesight test. Sometimes if you just looked at the two teams in warm-ups, you’d think we’d lose by three or four touchdowns, but then the game would start and we’d win by playing harder, smarter or more fundamental football. You see the same things on the job, whether it be negotiating a contract or signing a player or issues with a client. The odds might look against you from the outside looking in, but you can accomplish your goals by digging deeper than the other guys and not being intimidated.”

He is also quick to point out that his academic experience at Pomona has been a big influence on his career. “Most of what I have learned in this business has come from on-the-job training or from my dad,” he said. “But the critical thinking and analytical skills that I use in my profession have come just as much from what I learned at Pomona, as an English major studying Henry James novels, as they have from taking law school courses in contract law.”

Although Kessler willingly made a reference to Jerry Maguire, the fictional sports agent played by Tom Cruise in the 1996 movie (best remembered for the phrase, “show me the money”), he does laugh at the way the movie portrays his line of work. “I imagine it’s the same way that real spies view James Bond movies,” he says. “People may see the eight-figure deals in the headlines, but there’s a real grind and blue-collar element to the job, which I enjoy. It takes months of negotiations and legwork to reach those deals. You can’t just walk in and say ‘give me this, I want it.’ You have to justify your rationale to the team.”

The life of a sports agent can also involve much more than negotiating the fine print of a 47-page contract, and Kessler feels that makes it even more rewarding. “One of my favorite things about this business is that you get to be involved in a lot of different charitable endeavors and other outside interests for your clients,” he says. “I’ve helped our clients raise money for sick kids, families of veterans, youth football organizations and all sorts of things. Some clients just want you involved in one specific part of their lives, and with other clients, you find yourself wearing a lot of different hats—relationship counselor, wedding planner, financial advisor, and you get to talk to them all the time.”

Kessler may also have a career-building opportunity as the primary agent representing Marqise Lee, a second-round pick of the Jacksonville Jaguars in the 2014 NFL Draft. Lee has a Hollywood-type story of overcoming a rough childhood that saw him bounce around several foster homes before becoming the Fred Biletnikoff Award winner at USC as the nation’s top wide receiver.

While his professional experience has been largely centered on the NFL, Kessler has also used his success at Athletes First to begin his own side project called K3 Tennis, which is representing Ernesto Escobedo, a 17-year-old rising star from West Covina. “I’m excited about it,” said Kessler. “It’s still in its early stages and if nothing else, it’s really fun. Some might call it a risky move to invest in something on my own, but that’s always been my personality. I traveled 3,000 miles from New York City to attend Pomona, which was a little bit risky, and I really liked my time at Pomona. When a risk like that pays off, you’re more willing to take other risks.”

His career as an athlete and as an agent has also given Kessler some philosophical perspective. Athletics is, by its nature, hyper-competitive, with a player’s or team’s value often defined by just a simple list of wins and losses. That attitude spills over into other sports-related industries as well. An agent’s success can be defined by wins and losses in contract negotiations, clients signed and dollars generated. Failures happen, and he sometimes sees colleagues who take each defeat as hard as the players on the field do.

“You have to appreciate successes,” he said. “You hear people say that they hate losing more than they like winning, and I understand that philosophy, but you have to have balance or you won’t be happy. My bad days aren’t really all that bad. On my good days, I’ve been there to see Earl Thomas win a Super Bowl. I’ve been there with Marqise Lee and his family when he was drafted, after he overcame so much adversity.”

Of course, he was also there to celebrate a big playoff win with Mark Sanchez and end up with his picture in newspapers all over the country.

“If you can’t enjoy a moment like that,” he says. “Something’s wrong.”

Alumni Awards for 2014

Blaisdell Distinguished Alumni Awards for 2014

The Blaisdell Distinguished Alumni Award honors alumni for achievement in their professions or community service, particularly those who have lived up to the quotation from James A. Blaisdell which is inscribed into the gates of the College: “They only are loyal to this college who departing bear their added riches in trust for mankind.” This year, there are three winners:

Ifeanyi “Tony” Menkiti’64 taught philosophy at Wellesley College for 40 years and is the author off our collections of poetry: Before a Common Soil (2007), Of Altair, the Bright Light (2005), The Jubilation of Falling Bodies (1978), and Affirmations (1971). He is the owner of the Grolier Poetry Book Shop in Harvard Square, the nation’s oldest continuous all-poetry bookshop.

Born in Onitsha, Nigeria, he came to Pomona in 1961 on the ASPAU program (African Scholar-ship Program of American Universities). After Pomona, he attended Columbia University Pulitzer School of Journalism, New York University and Harvard University. In 1975, he received a fellowship in poetry from the Massachusetts State Council on the Arts and Humanities, followed in 1978 by an award from the National Endowment for the Arts. In addition to his collections, his poems have appeared in Sewanee Review, Ploughshares, New Directions, The Massachusetts Review and other publications.

In 1996, he received the Pinanski Prize for Excellence in Teaching from Wellesley College.

Joe Palca’74 has been a science correspondent for National Public Radio since 1992. He has covered a range of topics, from biomedical research to astronomy, and is currently focused on the series, Joe’s Big Idea, which explores the minds and motivations of scientists and inventors.

Palca began his career in 1982 as a health producer for the CBS affiliate in Washington,D.C. In 1986, he began a seven-year stint as a print journalist, first with Nature and then with Science Magazine. In 2009, he took a six-month leave from NPR to become science writer in residence at The Huntington Library, Art Collections and Botanical Gardens.

Palca has won numerous awards for his work,including the National Academies Communications Award, the Science-in-Society Award of the National Association of Science Writers and the American Association for the Advancement of Science Journalism Prize. With Flora Lichtman, Palca is the co-author of Annoying: The Science of What Bugs Us (Wiley, 2011).

A psychology major at Pomona, he later earned both an M.S. and a Ph.D. in psychology at UC Santa Cruz, where he studied human sleep physiology.

Rip Rapson’74 is president and CEO of The Kresge Foundation, a national, private foundation based in Detroit. Since 2006, he has led Kresge in developing programs in arts and culture, education, environment, health,human services and the renewal of Detroit, distributing approximately $150 million annually.

Rapson was a political science major at Pomona, graduating magna cum laude. After at-tending Columbia Law School, he joined the Minneapolis law firm of Leonard, Street and Deinard. He was recruited in 1989 to become the deputy mayor of Minneapolis under Mayor Don Fraser, and was primary architect of the pioneering Neighborhood Revitalization program, a 20-year, $400 million effort to strengthen Minneapolis neighborhoods.

Prior to joining Kresge, Rapson was president of the Minnesota-based McKnight Foundation and also launched the Itasca Project, a private sector-led effort to develop a new regional agenda fort he Twin Cities.

He is the author of two books: Troubled Waters, a chronicle of the Boundary Waters Canoe Area Wilderness Act legislation, and Ralph Rap-son: Sixty Years of Modern Design, a biography of his father, a renowned architect.Inspirational Young Alumni Award Lt.

Inspirational Young Alumni Award

Francine Segovia’04, a U.S. Navy Reserve research psychologist at the Robert E.Mitchell Center for Prisoner of War Studies, assists survivors recovering from post-traumatic stress disorder (PTSD). She is part of a team of scientists and medical specialists examining how optimism and resilience may boost the health of extreme trauma victims.

Segovia, who will return to active-duty service at the U.S. Naval Medical Center in San Diego, attributes her research skills to experience she gained while at Pomona, including participation in the Summer Undergraduate Research Program (SURP). “The critical thinking skills graduates from an institution like Pomona possess have a direct impact on all your work moving forward,” she says. “These skills have helped me tremendously as I navigated my career.”

Coming to Doha

Just before graduating from Pomona, Alexandra “Zan” Gutowski ’13 learned she’d gotten a great opportunity to immerse herself in Arabic and Middle Eastern studies, two of her biggest interests. Since this past September, Gutowski has been a student at a university in Qatar, doing intensive study of Arabic to master her language skills and prepare for a career in foreign policy.

doha1 TAKING ON A CHALLENGE Gutowski studied the language for several years in college and even spent some time in the Middle East while she was a student at Pomona, including a semester in Jordan during her junior year. “In Jordan I learned how to conduct my life in Arabic. I could negotiate my rent, get around the city, and attend college classes.”

 But her interactions with people from local communities, including a volunteer project with refugees from Syria and Iraq, inspired her to take her learning even further. “In conversations with these young refugee women, my Arabic was good enough to understand them, but not strong enough to say something meaningful back,” Gutowski says. “That’s when I realized I wanted to push my Arabic much further.”

 Hoping to become a more skillful speaker, Gutowski made plans to enroll in an Arabic program after graduation. Part of her goal was to gain an edge in Middle Eastern affairs, the field she hopes to enter.“There’s a level of nuance I want to reach in the language,” says Gutowski. “Sure I want to understand things, but that’s something Google Translator can do for you. I want to dig deeper into tone, diction, and syntax, to understand what is being said beyond mere translation.”With the help of some of the staff at Pomona’s Career Development Office, Gutowski applied to the Qatar Scholarship, a year-long program sponsored by Georgetown which allows college graduates from the United States to study Arabic at Qatar University in Doha, the country’s capital. Her acceptance letter came just in time for Commencement.

 LEARNING ON THE GROUND

Living and studying with a very international group of students, Gutowski says she’s started to make some exciting progress since arriving last fall. “What’s great is that I’m getting to the point where I’m learning about other things using this language. I can turn on the news or pick up an article, and really understand the bulk of it.”“This is a big breakthrough for me,” she says. “It’s getting fun now.”Outside of class, Gutowski spends a lot of her free time with friends and classmates exploring what the city has to offer, including museum exhibits, lectures and film festivals.

 Gutowski says that her experiences in the Middle East so far have opened her eyes to the complexities of the region.

Meeting people from many different countries and having to find her way in an unfamiliar place has been a challenge, but also a cause for growth.“Coming to Doha was a good experience. It woke me up to the fact that I don’t know everything and there’s so much that I have to learn.”

 SHAPING HER PATH

An international relations major, Gutowski says she’s always been drawn to public service. But her classes at Pomona were what stoked her passion for foreign affairs. She points to Professor David Elliott as a key influence. “I’m truly indebted to him, not just for shaping me into someone who could pursue foreign policy as a career but as someone who always wants to keep learning.”

 Going forward, Gutowski wants to focus on national security issues and Middle Eastern politics. After her scholarship ends in June, she hopes to find work with a research institute or a branch of government like the State Department. She’s already taken a first step by landing an internship this spring as a foreign policy researcher at the Brookings Doha Center, the Qatar-based branch of the well-known Washington think tank. Still, Gutowski says her time in Doha has given her a broader perspective on the path she wants to take in the future.

 “Especially in the first year out of college, people feel like they have to have everything figured out,” she says. “In this program I’ve met people who are all in different stages of their lives. I’ve realized that it takes awhile to get to where you want. It might not happen right away.”

The Art of Surprise

Mowry Baden’s art has deep Pomona College roots. He started here as a student and then came back to campus later as an art professor, department chair and gallery director from 1968 to 1971.

 Long based in Victoria, B.C., Baden ’58 is known for his large-scale kinesthetic sculptures. “Dromedary Mezzanine,” on view at the Pomona College Museum of Art through April 13, is a tall, platformed bicycle that a museum visitor pedals to reach four wall-mounted tents containing tools—an effort that is both exercise and meditation for the participant. Baden’s body-oriented, interactive works have impacted generations of Pomona students and garnered him wide respect.

 baden1Q: What’s the philosophy behind moving sculpture?

A: Almost all of my working life as a sculptor I’ve dedicated my energies to capitalizing on the physical energies of the period. So often people ask me, “What is your medium?” I say, exertion. Not my exertion but the exertion of the viewer, and this involves so often intercepting their habitual habits, gestural habits; intercepting those habits and sending them in unexpected directions.

 So the viewer makes a discovery, or several discoveries, about the way their mind and body collaborate—and we call that kind of event an illusion, a phantom. This sculpture [“Dromedary Mezzanine”] capitalizes on the viewer’s energy. To ensure that the viewer engages with the work as long as possible, I’ve put these little destinations, chambers, high on the wall and each chamber contains a tool. When I acquired the tools I didn’t know their function; they’re very old, they’re out of use. So old are they, we have no idea how to put them into use, so that each is a mystery. This sculpture tries to do two things at once, exertion and the pausing and pondering of these mystery objects.

 What do you find most compelling about this kind of work?

A: The central objective is to get into the sensory, to get in behind the external of the viewer, to surprise her with her own perceptual habits, which she thinks she knows from A to Z, but she doesn’t. So the sculpture opens a window into that internal space and she is surprised. Then another layer consists of the signaling that goes on between her and the other people in the room. So she comes, she engages with this, her friend or a stranger watches her and waits her turn. But sometimes her friend is too timid, sometimes her friend is too self-conscious, sometimes

her friend is inappropriately dressed. No matter, because just the act of watching this activity is something her friend’s brain pays acute attention to. In her brain, what are firing are synapses called mirror neurons, and we all have them. In more conventional language, we would call the firing of your neurons empathy. Then there’s another layer: gossip. She comes, she engages with the sculpture. She came alone. But she sees her friend at Starbucks and tells her what happened. Her friend comes to experience the same things, but the curious thing is she doesn’t experience the same thing. Because the two people are different. So really, that’s why I emphasize the particular, because no two people are the same. Generally the same, but particularly not. Another layer is institutional. There’s a lot of code breaking going on here. The first code is, don’t touch the art. So [a work like this] circumvents that code and invites the viewer to do something that she shouldn’t do in this no-touch world of the museum.

 The fifth layer has to do with collaboration. If you come sometime to this space and watch people come in, you know how best to manage this apparatus, but they don’t. Each person engages with it unsuccessfully, but those people who view that person interacting with the sculpture take it a step further when it is their turn.

 Q: How did your Pomona experience at those different stages—first as a student, then a professor, then as a gallery director—impact your art?

 A: In this group of exhibitions, the museum is presenting drawings and paintings by my old teacher Frederick Hammersley…back in 1954-58. He would have us sit at our drawing places and he would say, “Put your pen right there.” [Baden tosses tissue to the floor signifying the movement.] “Now send it around.” So the idea was to keep your eye out there on the object and keep your pen traveling along its perimeter as you drew on the paper in front

of you. It could take a long time to get the line all the way around the object and often the results were startling, but they were always very physical. So your eye and your hand and your body all engage with trying to make this mark significant. He was a very good teacher and you can see how through a kind of filter it surfaces in the kind of work that I do. Then later when I taught here, then ran the department and then was gallery director, I had the good fortune to meet and work with a lot of students and with the gallery director who were more than ready to embrace the engagement of the body as an active component of a work of art. So I had wonderful colleagues like Guy Williams and David Gray in the studio program, later on Lewis Baltz. I had wonderful students like Chris Burden ’69 and Michael Brewster ’68, and I had maybe the best gallery director of the period… Hal Glicksman. So it was really, truly a golden moment in the history of this institution and I was very privileged to be a part of it.

 Q: What drives your art?

A: Boredom. Just wanting to entertain yourself, right? I’ve been an artist since I was 8 years old; I don’t know how to do anything else really. At least nothing that chases boredom away so conclusively. I’m also the son of an architect, so almost all my work is larger-scale, body-size, even mini-architectural scale. And even one of my sons is an architect. So I guess in a way it kind of runs in the blood of the family. My mother was a poet. I’m just an art brat.

This interview has been abridged and edited.

Coffee with Conscience

nikki

 

Sociologist Nicki Lisa Cole ’02 carries around an accordion file stuffed with empty, flattened coffee bags she has collected from cafes across the U.S. over the last several years. Each item in her collection, begun when a package of coffee at Starbucks caught her eye, bears imagery or prose that hints at the ethical considerations behind the beans’ journey across the world and into your cup.

As the labels pile up, it’s a lot of information for Cole to parse. And so it is for everyday coffee-drinkers as well. With so many coffee-with-a-conscience practices operating—fair trade, direct trade, organic, shade grown, bird friendly—understanding the different approaches to ethically-sourced coffee, each with pros and cons, would seem to require pursuing dissertation-level research on the topic.

Cole did just that. She became so fascinated with the messages being sent to consumers about ethically marketed or produced coffee that the issue came to drive her doctoral research. Now a lecturer in sociology at Pomona, Cole writes blog posts (21centurynomad. com) on coffee sourcing that are broadly followed, and her expertise has been sought by The Nation, Conducive Magazine and others.

As part of her Ph.D. research, Cole queried 230 coffee drinkers, all of whom identified themselves as regular consumers of some kind of ethically-produced coffee. “Uniformly, people have a very vague, surface-level knowledge of what’s going on,” says Cole. “They tend to recognize the fair trade label, for instance, and know it stands for something good, but most have not done much research.”

With this hazy awareness, the heart of the matter can get lost. Cole wants to remind us why ethical sourcing for coffee is necessary. The reasons include historically low prices that make life a struggle for small producers, fluctuating prices because coffee is traded on the commodities market and price gouging of small producers by large transnational buyers.

So what can coffee drinkers do?

No system is perfect, but Cole says ethical coffee practices do, in fact, make some positive differences around the world. And so her one cup of coffee and one double espresso per day is always fair trade or direct trade. “While I have critiques of all the models out there, I always advocate for picking one that resonates with you and going with it, because it’s better than not,” she says.

The first step: “Ask about the coffee where you buy it: What are the sourcing practices behind this coffee?” Cole says.

The café or coffee shop owner might tell you that they import fair trade certified coffee because they value how the higher price supports community development, or that the certification standards require environmental practices such as minimized use of agrochemicals and water-conserving irrigation systems. Or, you might learn that they happily pay an even higher cost for direct trade coffee (also “relationship coffee”), purchased directly from a grower they trust, as opposed to a cooperative of producers, like in fair trade.

And if they clam up?

“If they can’t tell you what their sourcing practices are, that’s generally a bad sign. It’s probably not the place to get your coffee,” says Cole, a Pomona sociology major who earned her Ph.D. in the same field from UC Santa Barbara. “Most people in the industry who are using some sort of ethical sourcing are proud ofdoing that and want to share that with you.”

Cole points to the transparency of Portland-based Stumptown Coffee Roasters, which practices the direct-trade approach. “They claim ‘our books are open,’” Cole says. Want to learn exactly what price was paid to what producer practicing what methods? You got it.

But even if your coffee vendor provides evidence of ethical sourcing practices, how do you know which system is best? Cole says that depends on what you value. For example, fair trade certification requires a premium be paid on top of the minimum price per pound, which is then used to help workers, farmers and their families through such projects as school improvements, student scholarship provisions or the establishment and maintenance of healthcare clinics. The direct trade model does not provide for this kind of community betterment, according to Cole.

On the other hand, Cole notes, the democratic structure of fair trade cooperatives, where leadership constantly rotates, makes it difficult for buyers to nurture long-term, trusting relationships with producers. Since direct-trade buyers work directly with producers instead of cooperatives, it’s possible to cultivate close, symbiotic relationships in which both parties benefit—buyers pay a higher price for the assurance of high quality coffee, which in turn affords growers a higher level of economic stability.

Also worth considering is Fair Trade USA’s 2012 split from Fair Trade International for the explicit purpose of including large-scale plantations in the fair trade system. When the decision was made, Cole stirred up quite a bit of discussion by declaring “Fair Trade is dead” on her blog, referring to the ramifications of this decision. She still has plenty to say on the matter: “I fear that it’s very bad for small producers, squeezing them out of a market that was supposed to be a fair market.”

Fair Trade U.S.A.officials have defended the move as a way to benefit more farmers and workers, and to allow more consumers to buy Fair Trade products. Cole, though, says there is not nearly enough of a market to support current fair trade coffee production, so adding larger plantations will harm existing fair trade producers.

True to her small-is-good approach, Cole frequents the independent Last Drop Café, located in the Claremont Village just a block or two from campus. “We usually talk about coffee, and it’s been interesting learning about her opinions and insights,” says owner Mike Manning. “Her students have definitely learned a lot from her.”

One thing you might be surprised to learn about Cole, considering the depth of her knowledge and the hundreds of coffee shops she’s visited over the years: She is not a voracious coffee drinker. She is definitely a fan, but has reduced her consumption in consideration of the intense physical efforts that go into cultivating, harvesting and processing coffee beans.

Cole says choosing the higher-priced fair or direct trade coffee, but consuming less coffee overall, is one way to make a difference: “If we change our orientation to the value of goods and to respecting the labor that goes into them, paying a truly fair and just price for those goods, we would see different conditions.”

Caring in the Wild

Starting this June, Nikki Becich ’13 launched into a year-long journey to pursue her passion for conservation medicine. Over the summer, Becich cared for injured birds at the hospital of the National Aviary, before venturing out on a career-building trip to work and learn at wildlife centers throughout Latin America.

FINDING HER PASSION
Becich had several jobs and internships in zoo and avian medicine under her belt by the time she graduated. She knew she wanted more experience, and found a great match in the National Aviary, an indoor zoo home to more than 500 birds in Pittsburgh, Penn., and where she first volunteered in middle school.

At the Aviary, Becich worked with the center’s two veterinarians as a hospital intern. She helped them with surgeries, medications and daily caretaking, looking after birds brought in from the wild along with the zoo’s regular residents on exhibit.

Becich went into the internship with a focus on treating captive animals, particularly species that are endangered or extinct in the wild. Looking back, she says the experience inspired her to consider the bigger issue of environmental protection.

birdholdGETTING THE BIG PICTURE
Knowing she needed more hands-on training, Becich spent part of her senior year mapping out a trip to practice wildlife care at nature preserves in Central and South America. After graduation, she set off.

“I planned out the trip to apply for the Watson Fellowship, and when I didn`t get that, I decided to blow my savings and do it anyway, because it`s incredibly important for my future career to work and learn abroad,” she explains.

Becich started the first leg of her trek in September as a volunteer at an ecological center in the Amazon rainforest in Ecuador. She also is pitching in at Bioparque Amaru Zoo, developing preventative medicine protocols for a new veterinary clinic. In coming months she will intern at wildlife sanctuaries in Peru and Guatemala, helping to rehabilitate injured animals and promote local conservation projects. Becich says her connections from earlier programs were essential in helping her network and make contacts overseas.

She aims to learn first-hand how communities and organizations in the region are coping with threats like oil drilling, which, she says, can contribute to pollution and deforestation. “Meeting real people and seeing for myself what is happening has been extremely informative, but an emotional roller coaster,” Becich says, speaking from Ecuador. “What’s encouraging to see is how there is still protected forest here. We have time. We need serious action, though, and fast, if it`s going to survive.”

THE PATH FROM POMONA
A biology major, Becich mentions Professor Nina Karnovsky as an important mentor who “encouraged me to pursue my love for birds and go after work in conservation.“ She also points to the influence of her semester abroad in a tropical ecology program in Costa Rica, which shifted her focus toward environmental protection.

At Pomona, Becich explored her interests in other parts of the community. She got involved in caring for chickens at the Organic Farm, even raising a few chicks in her dorm in Harwood one year until they were ready to join the flock.

Becich is already looking ahead to her vision of combining medical practice with international research in ecology, with plans to attend veterinary school in the U.S. “I really came into my life’s passion this summer. I am so excited to be here doing what I am doing, and I am so grateful to Pomona for helping to get me there.”

Alumni Board Welcomes New Members

BarnettPicBrenda Peirce Barnett ’92
Lives in: Carlsbad, Calif.
Education: Barnett majored in psychology at Pomona and has since taken classes in nutrition and wellness.
Career: Barnett is currently focused on raising her two girls. She spends her free time playing tennis and occasionally finds time to teach tennis to elementary aged children.
Alumni involvement: Barnett has been involved in the planning of her class reunions, as both a fundraiser and event organizer. On the tennis team during her Pomona days, she has worked closely with athletics staff to organize events for Sagehen tennis alumni. She also has served as an Alumni Council representative. Community involvement: Barnett serves as a volunteer in her local elementary school’s parent teacher organization. She recently stepped down from the executive board, and has served as art docent coordinator, treasurer and president.

paulfarmerPaul Farmer ’92
Lives in: Salinas, Calif.
Education: Farmer majored in economics and spent a semester studying abroad in Ecuador. He served as an ASPC senator during his senior year and worked for the Harvey Mudd College Upward Bound program during all four years at Pomona. After graduation, Paul spent a year traveling in South America with Mel Ramos ’95. Career: Farmer has lived and worked in Puerto Rico and Mexico City. He also has worked in Silicon Valley (for Intel and a dotcom), and founded a local computer training company in 2002 which is still in operation. Since 2012, he has been the CEO of the Salinas Valley Chamber of Commerce.
Community involvement: Farmer has volunteered for many local organizations, and served as the state president for the California Jaycees, a nonprofit leadership training and civic organization for young professionals.

peggyolsonPeggy Schuler Olson ’61
Lives in: San Marino, Calif.
Education: Olson majored in psychology at Pomona. She was in the Mortar Board honor society, and was a four year member of the Women’s Glee Club. She also served terms as director and moderator for the Associated College church choir. She is married to Marty Olson ’60.
Career: Olson has worked as a vocal soloist in Presbyterian and Christian Scientist churches.
Alumni involvement: Olson has served a term on the Alumni Council, and has been a committee and fundraising chair for several of her alumni class reunions.
Community involvement: She has volunteered as a member of the Palos Verdes Peninsula Committee for the L.A. Philharmonic Orchestra. Olson has served a term as the president of Parents, Families and Friends of Lesbians and Gays, Los Angeles (PFLAG-LA) and her local PTA, where she was a long-time member and volunteer. She has also been involved in musical theatre, playing the lead in a number of musical productions in the South Bay area of Southern California.

PrestwichPicBruce Prestwich ’55
Lives in: Prestwich was born in Idaho and raised in Cardiff-by-the-Sea, Calif. He lived in the greater Los Angeles area, the Bay Area and Carlsbad, Calif., before recently moving to Mt. San Antonio Gardens in Pomona.
Education: B.A., economics, Pomona College. Prestwich sang in Men’s Glee Club for four years, serving as the club’s business manager. Along with playing on the football team, he also served as President of Ghosts. Prestwich was named to the Sagehen Athletic Hall of Fame in 1975. He met his wife, Carolyn Tranquada Prestwich ’54, at Pomona.
Career: Worked in sales and marketing management for IBM in aerospace and public sectors.
Alumni involvement: He served on the Alumni Council and as an alumni area representative, and has been involved in fundraising for the College over the years. He has also interviewed prospective students for admissions as an alumni representative.

ReinkePicRoger Reinke ’51
Lives in: Tustin, Calif.
Education: A physical education major at Pomona, Reinke went on to earn an M.A. in education from Claremont Graduate University. At Pomona he served as vice president of the Associated Male Students and was a member of Ghosts, the service honor society, and Kappa Delta fraternity. He also played football and ran track. He is married to Joyce Reinke ’51.
Career: Reinke served as an officer in the U.S. Navy from 1953 to 1956. He spent 34 years in elementary education as a teacher and administrator in Anaheim, Calif.
Alumni involvement: In 1956, Reinke was selected for the Pomona Athletic Hall of Fame in football and track and was a member of the Athletic Hall of Fame selection committee for several years. He served as an alumni rep in fundraising efforts for the Robert Strehle ’19 and Earl “Fuzz” Merritt ’25 Fund. His eldest son, Don, graduated from Pomona in 1980, and his grandson, Jim, is in the Class of 2014.
Community involvement: Reinke has volunteered as a naturalist with the Upper Newport Bay Ecological Reserve, where he taught new volunteers about the botany of the bay. His hobbies include nature photography.

Tech vs. Stress

bandu1

A few months after graduating from Pomona, Joel Fishbein ’12 entered the Boston startup world. As a research engineer at Neumitra, founded by a neuroscientist and engineers in the neurotechnology class at MIT, Fishbein is helping to develop a wrist-based biosensor called bandu that will help to measure and manage stress levels.

PURSUING HIS INTERESTS

Fishbein headed for Boston hoping to find something he really wanted to do. “People say a lot of really nice things about Silicon Valley, but I’ve found that Boston has a really thriving start up scene too, especially in a lot of the fields I care about like healthcare.”

Once there, he started networking. He helped bring together a technology “Meetup” group in Boston, run through the online service that helps people organize themselves around common interests. At one of the meetings, Neumitra founder Robert Goldberg, a neuroscientist by training, came to give a talk. “He was speaking about the technology he was developing and it seemed like such a perfect marriage of the types of things I had been working on at Pomona in linguistics and cognitive science and psychology,” says Fishbein.

So Fishbein contacted Goldberg after the meeting. “One of the things I’ve learned since graduating is that, especially in the startup world, it is acceptable and even encouraged that when you think that you have something to offer someone, just email or talk to people and make the connection yourself.” He landed the job.

THE BIOWATCH

Fishbein hopes that the biowatch can make a substantial positive impact, especially for people who suffer from anxiety disorders or posttraumatic stress disorder. “It works by monitoring and managing stress by recording physiological indicators of stress such as skin conductance,” Fishbein says. Then, personalized stress management help can be delivered over devices like the iPhone.

For example, if the biowatch senses stress levels, it may advise its owner to listen to music or participate in some other activity that has been shown to reduce the owner’s stress.

Fishbein says that when asked what he does, he explains to people that he is working on a technology to reduce stress. “About 75 percent of the time, the response I get is ‘I could really use that!’”

POMONA IN PRACTICE

At Neumitra, Fishbein researches how best to apply the company’s stress-reducing technology to such groups as veterans. Then, he works to develop some of the capabilities that will make the treatment more effective. “I really do think about the types of things I learned at Pomona every day here,” he says.

A linguistics and cognitive science major, Fishbein found his path after taking an intro psychology course his freshman year. He credits Pomona professors such as Deborah Burke and the late Bill Banks with encouraging him to continue cognitive science, linguistics and psychology coursework. Fishbein’s studies culminated in a thesis on language processing under the guidance of professors Jesse Harris and Meredith Landman.

“His thesis was exemplary and showed me that he would hit the ground running and with minimal need for traditional management,” says Goldberg, Neumitra’s founder.

Adds Fishbein: “A lot of what I do here is scientific writing—reading journal articles and synthesizing them and presenting them—so it was important to show that I was able to work on a project like the thesis where I was doing creative thinking and the hard work of the writing and research, too.”

—Emma Paine ’14

A Different Groove

shattered record
Tae Phoenix '05

Tae Phoenix ’05

Seattle singer and songwriter Tae Phoenix ’05 long dreamed of pursuing a career in music. For years she hesitated, put off by the insidious attitudes of industry insiders. “A lot of people said, ‘God I love your voice; you’re such a great musician. Get your nose fixed and lose 20 pounds and we’ll talk.’”

 It wasn’t until her late 20s that she decided to quit her corporate job and pursue music full time. Since the release last year of her debut “handcrafted acoustic pop” album, Rise, Phoenix has enjoyed a lengthy string of weekends booked with live performances. She’s happy doing things her own way. “In terms of being able to make the art you want to make—get it out there the way you want to—and really sell your product and sell yourself as opposed to what a label wants to turn you into, it’s fantastic, and I would not ever go back to the way things were,” says Phoenix, who was known as Teresa Valdez-Klein during her time at Pomona.

The old industry model saw artists pursue a contract with a record label. Now, the landscape includes more opportunities to find an audience. The catch? Few are lucrative. Artists can self-finance an album—what Phoenix dubbed a “musical calling card.” They can put their music on YouTube. They can build up a fan base with live gigs. They can sell music via websites and apps such as CDBaby and iTunes, often one 99-cent single at a time. One thing hasn’t changed: the lifestyle requires grit.

“There’s a lot of rejection, there’s a lot of people who take more than they give, there’s a lot of emotional struggle,” Phoenix says. “Carving your own path, no matter what it is that you’re doing—if you’re trying to establish a new industry, if you’re trying to start a new company, if you’re trying to do anything outside of the prescribed formula that we’re given for life—can be really brutal. You fail more, you hurt more, you bleed more, you get your heart broken more.”

Allison Tartalia '96

Allison Tartalia ’96

Allison Tartalia ’96 hasn’t followed formula. A theatre major, she left Pomona believing she would pursue a career on the stage. It was work in musical theatre that led her to bridge two longtime interests. The New York singer and songwriter has never pursued a career outside the arts, instead innovating ways to make a living with what she termed a “freelance livelihood.”

She maintains a studio of piano students and licenses a curriculum to teach music classes to young children. She was nominated for a regional Emmy award in 2010 for her musical contribution to a PBS documentary and released Sweet and Vicious, a short album, the following year. She performs regularly, including as part of an ensemble in a Joni Mitchell tribute show.

“It used to be that what you hoped to get was a label deal,” says Tartalia. “Now to some degree it’s not as necessary because you have more direct access to audiences than you did 20 years ago. There’s not necessarily enough financial benefit to sacrificing what you have to sacrifice to justify signing with a label.”

Jason Mandell ’01 did sign an old-fashioned deal. He met with early success in his music career, while still on campus working toward a degree in English. His Claremont band, Think of England, included then-Dean of Campus Life Matt Taylor on the drums. The group first won the nationwide Pantene Pro-Voice contest and then gained national interest by opening for pop star Jewel and others. The attention Mandell garnered helped lead him and a later partner to ink a deal known as a publishing contract, which provided funds to support future songwriting. He had enough income to focus exclusively on creating music for a year.

It was a rare opportunity for any artist. “There was some really awesome stuff happening right out of the gate,” Mandell recalls. But then, the realities of a cutthroat business meant that his subsequent work couldn’t gain a lasting foothold. The company that signed him never recouped its expenses with sales of his work—and still holds the rights to any gains from that music. Mandell and his partner split. He drifted into work with new collaborators, and today performs with the Los Angeles country-folk band The Coals, which releases its album A Happy Animal this summer.

Mandell is uncertain that the industry’s metamorphosis has enriched its output. “I’m not sure that the alleged democratization of music is yielding superior product. I think the opposite,” he says. The audience has changed as well. “The attention span is certainly decreasing. I’m not sure that benefits anybody.”

Mandell laughs, noting that perhaps he sounds like a “curmudgeon” at this point in his career. He remembers a different era. “No one buys music,” he says. “When I grew up, there were two ways to listen to music. You happen to hear it on the radio or you buy it. That’s certainly not the case anymore.”

Mandell pointed to a goal for musicians today: licensing deals. Placing one’s work in film, television and other media can be a boon. His “I Wanted a Lover, I Needed a Friend” appears in the video game Silent Hill: Downpour. Tartalia’s “Ran” was used in the reality television show Dance Moms. Although these steps raise audience interest, income can still be elusive. Mandell’s tune is controlled by his old label. Tartalia receives a respectable 63 cents on the dollar for sales of her single on iTunes, but earns only fractions of a cent from websites like Spotify when fans stream her music from there.

After years of focus on his music career, Mandell decided to pursue what he calls “a proper day job” and now serves as director of public affairs for the United Way of Greater Los Angeles. “Looking back, the truth is I’ve had a lot of experiences that I feel really fortunate to have had and maybe never really expected to have,” he says. “You know it’s fickle and you know it’s difficult. I enjoy it more now because I expect even less of it, financially speaking. It’s really freeing.”