From Pokémon to the Marie Kondo decluttering craze, Japanese culture quickly crosses the Pacific. Costly funerals for furry friends could be next.

In Japan, mourners attend services for dogs, cats, even hamsters or birds, sitting solemnly during ceremonies officiated by Buddhist priests. Cremated remains are buried in vast pet cemeteries or stored in mausoleums that look like huge stacks of school cubbyholes, filled with flowers or small offerings of food for the afterlife. Granite markers abound, along with signs with words such as “amour,” “never forget,” and “love hurts” in various languages.

“This is big money. Somebody’s spending thousands,” says Pomona College Sociology Professor Jill Grigsby, who has conducted research on family life and animals in Japan while teaching in the Associated Kyoto Program, a joint effort of Pomona and a group of other colleges.

In the past, Japanese pets might have been buried in a yard, Grigsby says. “Now, many fewer people live in single-family homes.” Another factor might be the Japanese reverence for ceremonies.

Demographics may play a role as well. “Part of my explanation is that when you have very low fertility—and right now in the United States we’re experiencing extremely low fertility, and Japan has one of the lowest fertility rates of any country; so does Korea. People still want to create families; so they think of other ways of putting families together, which means friends, but also pets.”

Pet cemeteries exist in the U.S., but not so much formal funerals. Yet the family as it sees itself is sometimes depicted in stick figures on the back of an SUV: Mom, Dad, two kids and sometimes a dog and cat. “Animals really are members of the family,” Grigsby says.

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Move over Bear Grylls. Make way Ron Swanson. Take a back seat Naked and Afraid.

Change is coming to the world of outdoor recreation, says Martin Crawford, director of Pomona’s Outdoor Education Center (OEC). There will still be plenty of room for the extreme outdoorsmen like Grylls and the mustachioed hunters like (the fictional Parks and Recreation character) Swanson, but there’s also a growing space being made for women, people of color, queer and trans folk and other groups who in the past, have not felt comfortable or welcomed in the outdoors.

Making the outdoors experience inviting for all Pomona students has been a central part of the OEC’s mission for years now—and Chris Weyant, coordinator at the OEC, says the world of outdoors recreation is finally catching on, at least in higher education. The OEC, which coordinates the Orientation Adventure (OA) experience for all incoming new students and other outdoor education opportunities throughout the year, recruits OA leaders that represent the diversity of the new class, offers a variety of adventures at different levels, and brings in guest speakers from organizations like Latino Outdoors and Outdoor Afro. Last fall, they even added tree climbing (that’s right, tree climbing—not rock climbing) to their Outdoor Leadership class in an effort to draw a wider net of students.

Crawford says it’s important to rethink what the outdoors offers in terms of recreation and that means changing our own perception of how recreational outdoor spaces are used: “If you don’t already feel comfortable in the outdoors, you’re going to think ‘Oh, this is not for me’ and you just keep on driving [away from a state park]. But as we start changing what you do there and how we recreate, it’ll slowly start to change.”

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When Evel Knievel tried to jump the Snake River Canyon in 1974, stunts were kind of an oddity. “Now, that’s every Red Bull commercial,” says Grayson Schaffer ’01, editor at large at Outside Magazine and a co-founder at the production company Talweg Creative. After all, he points out, when the public has seen it all, the only way to grab the limelight is to up the ante, usually with a brand paying the way.

Schaffer, who has covered people doing everything from climbing Everest without oxygen to kayaking down waterfalls, is frequently interviewed by national media about the world of adventure, but he knows he hasn’t seen it all—not yet. As a recent example of death-defying acts that push the limits, he points to climber Alex Honnold’s ascent of the sheer vertical wall of El Capitan without safety gear. “You’re bringing no equipment,” he says, “just your climbing shoes and a chalk bag, and you end up climbing 2,500 feet with no ropes, no way to retreat, no way to bail out—I mean, that’s pretty crazy.”

That’s an extreme case, but among people of means, Schaffer believes, the quest for thrills is becoming the ultimate expression of conspicuous consumption. “You’re seeing the benchmarks of what people view as wealth and success shifting,” he says. “Instead of a fancy car and a big mansion, people are spending huge sums of money to be able to show off an enviable Instagram feed.” Enabling such thrill-seeking, he says, will be the growing ranks of highly skilled professional guides who can provide a measure of safety for people trying their hand at everything from backcountry skiing to summiting Mount Everest.

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A world transfixed by TV shows like “Dancing with the Stars” will soon be captivated by a new look, as more gender-fluid dancers take the floor, says Denise Machin, assistant director of the Smith Campus Center and director of The Claremont Colleges Ballroom Dance Company.

“The future of ballroom dance is one that finds ways to stay relevant to new dancers, expanding conceptions of what a ballroom dancer looks like in body type, gender presentation and ethnicity,” Machin says.

The Claremont Colleges’ dance troupe, which just turned 20 years old, is known for its progressiveness, Machin notes, including actively placing students in dance roles not historically associated with their presenting genders.

While some colleges are actively resisting these new dance moves, and it may take a while for them to reach the small screen or the professional dance floor, Machin says inclusivity of gender expression is a centerpiece of the ballroom dance program at Pomona, adding: “Institutions like Pomona are educating a generation of artists that expect a critical and interdisciplinary approach.”

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The queen of good manners, Emily Post, died in 1960, but great-great grandson Daniel Post Senning ’99—one of the editors of the 19th edition of Emily Post’s Etiquette—is helping to carry forward the family business.

And it’s not all about forks, knives and seating arrangements.

In the world of etiquette, Senning says, the only constant is that there’s always something new to grapple with. The advent of the home telephone brought with it a fear of the end of family life. The explosion of social media raised questions about navigating online spaces. A globalized world has brought with it cultural quandaries in international business meetings.

So what’s next?

For one thing, big shifts are coming with increased questions about gender and gender identity, Senning says. Traditional gender courtesies will need to be adjusted.

The smartphone is also challenging social norms. “People are going to take more and more seriously how we show respect to each other and are able to shut off from the digital world, from the information that’s flowing around us all the time, and connect with each other as people,” he says.

Senning also predicts that the legalization of cannabis in California and other states will affect how we entertain at home. Do you offer an after-dinner joint? How do you navigate a guest who is high? Or a relative who was raised to believe that cannabis was criminal and immoral?

But for Senning, no matter how much things change, the organizing principles of etiquette always stay the same: respect and flexibility.

“Change is something we’ve survived before as a society, as individuals, as cultures all over, and things will continue to change. Changing with them, frankly, is something that we’ve done before.”

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Which nation in the “developed world” spends the most on maternity care? You guessed it—the United States. And which has the highest maternal mortality rate? Same answer, and the numbers aren’t even close.

“We are spending the most and getting the least,” says Melissa Hanna ’09, founder and CEO of Mahmee (pronounced “mommy”) “And even though we have a slowly but surely declining infant mortality rate, it’s still too high.”

That’s why Hanna founded Mahmee, a secure online platform designed to bring together a network of education and support services that expecting and new mothers and their babies need in order to thrive—from early pregnancy through the first year of an infant’s life. Hanna calls it “bundling care,” and she notes that the same model has been used successfully to manage other health-related conditions that require attentive, long-term maintenance, such as diabetes and chronic heart failure.

“Being pregnant is not considered being sick,” she says. “But I like to say having a baby is like a hormonal boomerang. Your body is prioritizing the baby over you, and so, if you think of the experience of childbirth as being this acute, physical trauma on the body, on the hormones, on the brain, why don’t we treat that as something that a person should be recovering from? If we did, it would totally change our approach to health care for women.”

Part of the problem, Hanna says, is our disconnected health care system. “One doctor, the pediatrician, is responsible for the baby, and a completely different doctor in a completely different office, using a completely different system of tools and software, is keeping track of the mother’s health. Mother and baby are connected in the womb and then outside of the womb for months after, and yet the way that we take care of them is so separated.”

In addition, most Americans don’t have the family support systems that mothers rely on in more traditional cultures. “We’re all transplants,” Hanna says. “We move around the country, away from our parents, away from our grandparents, so we end up having children in environments where we’re very isolated.”

When systemic change finally comes, Hanna believes, it’s probably going to look a lot like what other countries have done for years. “I think when we look to the future, we can look to other countries like France, like England, having a model of sort of nurse-midwifery and in-home health care,” she says. As an example, she points to the growing demand for doulas. “We end up creating a whole new industry—the industry of being a doula, which is basically being a home health assistant after delivery. That has become part of the market share in the United States, and I think that’s going to continue.”

Online services like Mahmee, which connect expecting mothers with networks of other mothers and health care experts, are also an important part of the future, Hanna believes.

“In the next few years, we’re going to see a big shift, where people start to take their Lamaze classes online, where mothers join video chat support groups,” she says. “Our company is starting to offer those, as an example, and I know that we’re not the only ones. I think that’s going to be a big way for women to connect and support each other online.”

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Rising costs and access to health care are issues that weigh heavily on Americans and their families. These issues deepen when it comes to mental health. Common mental illnesses can be extraordinarily disabling, and yet, many patients do not receive treatment.

Stephen Smith ’17 believes technology will be part of the solution.

After winning his own battle with obsessive compulsive disorder (OCD), the economics grad has used his experience to help others by creating a smart-phone app that provides on-the-go treatment to fight the condition.

The app, which he dubbed nOCD, records real-time data, offers guided cognitive behavioral exercises and allows people with OCD to join in-app support communities at any hour of any day. With this technology, users get 24/7 clinically approved care and are connected to a community that understands them.

“People are always wondering how you’re going to treat mental illness, given the shortage of licensed mental health clinicians,” says Smith. “And the answer is through technology.”

Smith sees this technology trend not only for mental health but for healthcare overall.

“The healthcare industry today is going ‘more mobile’ and ‘more digital’ given that technology offers consumers an always-on, personalized treatment experience,” he says. “Since the majority ‘at-risk’ populations are already actively engaged in technology, utilizing digital solutions to deliver care can have both an immediate clinical as well as an economic impact for both the patient and provider.”

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What’s next in the treatment of mental illness will be a direct outcome of what’s now, according to Pomona College Professor of Psychology Sara Masland. Two developments in the field may, over time, transform treatment of psychological disorders.

The name of the first development sounds tricky to understand, but it’s really pretty straightforward. The National Institute of Mental Health started a framework called RDoC (Research Domain Criteria) that encourages researchers not to stick strictly to the textbook—or in psychological cases, standard diagnostic manuals—when studying disorders. Instead, they look more carefully at a person in all their complexities.

“We now have a good deal of information that suggests that the lines we draw are not always appropriate,” says Masland. “This framework seeks to take a step back and understand differences in the functioning of basic human processes across multiple levels and units of analysis.” By levels of analysis she means genes and behavior, and she’s talking about processes like reward processing and basic cognition.

More nuanced diagnoses dovetail with a second development: research that uses mathematical models to understand which symptoms and experiences are central and which may be caused by these primary symptoms.

“As a clinician, I might see a patient come in who reports five symptoms, and I can conclude that they co-occur,” says Masland. “But what is hard to get a good sense of is how these symptoms contribute to one another. Which came first? Does the presence of one cause or exacerbate the presence of another?”

If a psychologist can see a map of symptoms, she says, treatment can be more targeted.

These two developments offer a lot of promise for the future. Masland foresees the possibility of a move away from relying on flawed (yet still useful) diagnostic categories toward a more empirical approach. Over time, she hopes this will destigmatize psychological disorders and build compassion as well as clarity. With the new model of symptom mapping, Masland says targeted treatment will become more personalized and efficient.

Masland also believes both of these approaches will change how we understand the basic mechanisms of psychopathology. That change in understanding will, in turn, change the treatment landscape. Ultimately, her hope is that “they will lead to better understanding of human experience more broadly.”

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For many of us, the words “big data” have taken on sinister connotations, evoking stories of data breaches, manipulation and abuse. But in medicine and pharmacology, Jan Lethen ’93 believes big data is already saving lives—and in the future, it’s going to get even bigger and save many more.

As director of statistical programming in observational research at the biopharmaceutical firm Amgen, Lethen works with a storehouse of anonymous data from over 100 million patients worldwide. Statistical research based on that data, he says, permits companies like Amgen “to support product safety, to profile diseases, to design more effective clinical trials and to forecast populations that would most benefit from our drugs.”

As a sign of the future, Lethen points to a new app that pairs with Apple’s iWatch, enabling patients to link their health records to their biometric data, potentially making that linked data available for researchers. “We’re seeing more and more types of data being brought together and linked together,” he says. “So that might include genetic data, which is critical in fields like oncology.”

He also points to an NIH-funded initiative called “All of Us,” which seeks to collect genetic data and other health data from a million Americans for research purposes. “These data sets are going to get ever more complex, ever more extensive, ever more complete in the history of the patient,” he says.

Indeed, the ability to tailor medicine to the patient may become so exact that drug companies may charge only for successful treatments. “That’s a move that a number of pharma companies are currently working on with payers,” Lethen says. “They can say, ‘Hey, if you give our drug to these patients with these characteristics and it doesn’t work, you don’t have to pay for the drug.’ That will be a new business model that will continue to expand.”

The ultimate goal, he says, will be medicines tailored to a single individual. “Especially with oncology, you could say, ‘Hey, if you use this therapy in conjunction with these two other things, we are confident it’s going to work for you. The level of detail that we have on each patient right now doesn’t allow us to do that, but as we build out those genetic profiles for each patient and they become more and more unique, we’ll be able to build profiles that actually do get down to very small patient cells, and perhaps, eventually, to a patient level of one.”

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The 1970s TV show The Six Million Dollar Man (which now seems quaintly underpriced in today’s dollars) brought the word “bionic” into general use, with sci-fi connotations that it has never completely shed. But one area of prosthetics where fact has begun to overtake fiction is in the world of bionic vision. In 2015, the Honolulu-based ophthalmologist Dr. Gregg Kokame ’78 was the first physician in the Asia-Pacific region to implant a bionic eye, giving a patient who had been blind from hereditary retinal disease the gift of sight.

The process involves inserting into the eye a 60-microelectrode implant, which transfers impulses from a tiny camera attached to a pair of glasses directly to the patient’s retina. “It does not allow people to recover reading vision,” he explains, “but they do recover the ability to ambulate, the ability to see figures, the ability to see somebody come into a room. They can even pick out patterns. So they can do a lot more than they could do before.”

Future bionic eyes, Kokame says, may permit patients to see in color or to read a book, but first researchers will have to break the brain’s code for color vision and develop even tinier and cooler microelectrodes so that more of them can be added to the matrix without overheating the eye. “Amazingly,” he adds, “for patients whose eyes or optic nerves are not working at all, they are trying to bypass the eye completely and implant electrodes directly on the brain.”

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